How to get traffic by using the most popular keywords?
The answer is: using long-tail keywords.
When using Google Keyword Tool to do keyword research, you should aim for low-competition, long-tail keywords.
For example:
Let’s say you’re writing an article about search engine rankings.
The most popular keyword is “how to position a website“.
If you write an article with this title, you probably won’t get much organic traffic from search engines. Contact us for SEO Company in Dubai
It’s a search query that gets the attention it deserves from your competition.
If, however, you try to search for a low-competition, long-tail keyword such as “how to position a website on Google” or better yet, “how to position a website at the top” the chances of positioning yourself on the first page increase significantly,
By using synonyms or similar alternatives to the keyword within the article you will be able to position the article for various low competition keywords.
Unity is strength.
Also, take the time to write an effective title.
It is fundamental to your goals.
Speed of loading website pages
The speed with which a website’s pages are loaded and displayed is one of the main ranking factors for Google.
The faster the pages load, the more likely users are to stay on the site and return once they leave.
If your site doesn’t load the page in a few seconds, say 4 or 5 at most, users will return to Google and what’s worse, they will click on the next result, visiting the site of one of your competitors.
We know for a fact that page speed is a ranking factor, and various studies have shown that users are more likely to make repeat visits to websites that load quickly.
What are the benefits of better page loading speed?
From personal experience I can say that improving page loading speed improves positioning over time.
Since site loading speed is one of the main ranking factors for Google, improving this aspect has immediate benefits.
You can see how fast your web pages load, using the free Google tool that you can find at this link:
You have been penalized by Google’s algorithm
If you are not familiar with Google’s algorithms and penalties, such as Panda, and how these algorithmic changes affect the traffic a website may receive from Google, you will not be able to understand the dynamics of positioning and be penalized by the engine
In terms of traffic, if you don’t meet Panda or Penguin guidelines or any other algorithmic changes, you will see your traffic drop dramatically overnight.
You can compare the date on Google Analytics with this Moz page which shows all the dates on which Google changed its ranking algorithm.
If there is a corresponding date and depending on the changes, you may need to take several actions to recover traffic.
At that point, you will need to take steps to resolve the Google penalty.
I have not been penalized but the traffic is poor, why?
If your website has not been penalized by Google but is not receiving traffic and you have followed all the tips above, the reasons could be:
- It is still a young site (6 or 8 months old).
- You have little content.
- You have few pages indexed.
- You are not managing business pages on social media.
- The site is not optimized for SEO.
- There is bad SEO activity going on.
You hired the wrong SEO consultant
Unfortunately it also happens very often.
The web is full of “SEO companies and consultants” who promise first page placements in a very short time but in reality, with their strategies, they destroy every opportunity your site has to get organic traffic.
Conclusion
The goal of every business, whether large or small, is to have a well-known website, which has a lot of traffic from search engines, social media, other sites etc…
If this does not happen, the impression that the entrepreneur who spends time and money on the website has is one of distrust and disillusionment with the internet.
In reality, there are billions of users out there on search engines and social media and even right now, there are thousands of users looking for information on the same products and services that your company offers. Click here for SEO Company in Dubai
If few people frequent your site, you are probably doing something wrong.
You have to be present on the web, it’s the market that asks for it.
I hope reading this article helps you get a clearer picture of why your website isn’t getting enough traffic and how to reverse the situation.
