Choose an effective domain for your website
Even before the SEO activity, which is fundamental for the positioning of a website, there is an extremely important choice that should not be left to chance: the choice of the domain name that will uniquely distinguish your website from others. This is an important choice because it will affect your positioning and the ease (or otherwise) of finding your site; for this reason it must be done with an SEO-friendly perspective.
Choosing your SEO-friendly domain represents the key element for your online business: an inadequate domain will cause irreparable damage to your traffic, to the point (in the worst case scenario) that Google ends up classifying your site as a spam site .
So let’s see some of the main tips to follow for choosing an appropriate domain for your company’s website. Click Here for SEO Company in Dubai
The Basics: What is a Domain?
A domain is the globally unique name of your website on the Internet. It corresponds to the address you type every time you need to reach a website, which will be translated by the computer into a sequence of numbers.
In a domain, the name is composed of:
The first part, before the period, which is called the domain.
The last part, after the period, which is called the domain extension.
For example, in the domain name “webit.it”, “Webit” is the domain, which uniquely recognizes the site; .it” is the extension.
When registering a domain name, you need to choose both the domain and the extension that best suits your type of website.
Why is domain choice important?
Choosing the right domain for your website is essential for countless reasons, but the three main “whys” are:
- because it affects SEO activity, especially positioning on Google for keywords and SERPs;
- because it creates recognition and memorability of your brand online.
- because it increases the click-through rate (CTR) and search traffic.
How to choose the right domain?
Having understood the importance of this choice, however, it is necessary to understand how to make the right choice! These are some guidelines to follow to find the perfect domain for your website:
Choose a domain that’s easy to Remember:
Our memory has limits. It is certain that simple and relatively short names have a better chance of being memorized and recognized by users. The length of the most common name is around 12 characters, but don’t forget to also choose a domain that is easy to pronounce and write.
Your choice strategy could be based on the use of:
New words: create something never seen before and captivating.
Existing words: Use a word that’s used often in your industry or look for synonyms that fit your brand. Click Here for SEO Company in Dubai
Domain name generators: these are online tools that can help you generate a unique domain, using keywords, and ensuring its availability
Be careful about using niche keywords:
Using keywords generally related to your industry can be both strategic and dangerous for your web traffic. In fact, if chosen superficially, they could be too generic, will not constitute a distinctive element for your domain and will more easily lead users towards your competitors. Defend your domain by blocking access roads.
Think of sites like “seoservicesuae.net”, “seocompany.com” or “socialmediainuae.com”, where the domains are so generic, users won’t even know the difference. Keywords should therefore be used with caution and in a way that represents an advantage for you.
If you can, avoid repeated letters, symbols or numbers:
Another thing you need to keep in mind is that avoiding a repetition of letters can be very important in order not to alter the real nature of the word and maintain its simplicity.
If you consider the two domains “babytoys” and “babytooys”, both will be pronounced the same way but, while the first is a domain that is simple and correct, the second contains repeated letters and with a high probability that it is not spelled correctly by the ‘user.
Even if the domain you had chosen has already been taken, avoid “recycling” it by repeating one or more letters, but rather find a new and more original one.
Choose the right extension:
The choice of domain extension must be made in accordance with your business and the type of website. It is known that the “.com” extension, to which according to data 49% of global domains belong, is the most used for commercial companies or any profitable website. This extension is the easiest to remember, but remember that if “.com” has already been taken, you can protect yourself by choosing one of the other most common extensions such as “.net” or “.org”. Furthermore, in UAE“
Check that the domain is available:
Before confirming the chosen domain, it is a good idea to check whether the name is actually available or whether other brands are already registered with the same name.
To consolidate a strong Brand Identity and Awareness it is important to maintain the same domain both on your website and on social networks, therefore also checking the profiles on social networks can be extremely useful to highlight any “overlapping” problems.
The easiest way to do this check is through websites like Knowem.
