DoubleVerify, a leading software platform for digital media measurement, data and analytics, announced a partnership with Instacart, the leading grocery technology company in North America, to enable media verification and maximize advertiser performance across the platform. The partnership will leverage DV’s technology and data to verify that Instacart video and display ads are viewable by a human being and are safe from Fraud/Invalid Traffic.
Instacart is the leading grocery technology company in North America and works with grocers and retailers to transform how people shop. As a retail enablement platform, they partner with more than 1,400 retail banners to deliver from more than 80,000 stores. With Instacart Ads, they’re bringing the best of online advertising to help more than 5,500 brands of all sizes move products off shelves.
“We are excited to extend DV’s independent measurement on the Instacart Ads platform to ensure that campaigns meet key media quality criteria while maximizing performance for advertisers,” said Mark Zagorski, CEO, DoubleVerify. “Instacart has been a pioneer in online grocery shopping for over a decade, and this partnership exemplifies the leadership, innovation and trust that both companies have built.”
