Atlassian Corporation, a leading provider of team collaboration and productivity software, announced it has entered into a definitive agreement to acquire Loom, the video messaging platform that has amassed more than 25 million users and was named among the top 50 of Fast Company’s World’s Most Innovative companies in 2023.
The global movement towards distributed work has fueled a need for new ways to help teams collaborate when they are not in the same location or even the same hemisphere. Asynchronous (async) video has been at the forefront of this movement with Loom’s business users recording almost 5 million videos per month.
“Async video is the next evolution of team collaboration, and teaming up with Loom helps distributed teams communicate in deeply human ways,” said Mike Cannon-Brookes, co-founder and co-CEO of Atlassian.
Atlassian has deep expertise in how teams work. It’s already the go-to place for over 260,000 customers who plan, track and get work done, and the addition of Loom will further elevate the collaboration experience for teams. Soon, engineers will be able to visually log issues in Jira; leaders can use videos to connect with employees at scale; sales teams can send tailored video updates to clients and HR teams can onboard new employees with personalized welcome videos.
