Any small company trying to succeed in today’s digital marketing agency economy needs Google reviews. A bad review can seriously damage your bottom line and reputation. You really should actively control your internet profile and make sure your Google reviews reflect your company well.
Exploration of Google Reviews
On Google, reputation management is a continual activity requiring more than simply addressing bad reviews. Positive or bad, every review should be handled properly and right away. Here’s the reasoning:
Boost Local SEO Rankings: especially those referring to your goods or services, can greatly help to raise your local SEO results.
Provide Valuable Customer Insights: Reviews provide possible leads with insightful analysis of your company, thereby guiding their selections.
Reacting to every review including star ratings without comments helps to inspire additional consumers to post remarks.
Encourage More Reviews: It is noteworthy, nonetheless, that the proportion of consumers leaving evaluations is somewhat tiny. This emphasizes even more the bad reviews. Responding to every review demonstrates to your clients your appreciation of their comments and your dedication to enhancing their experience.
What Should I Do About Negative Reviews
Negative reviews provide a chance to show great customer service even if they might be detrimental. Here’s how to properly manage them:
Acknowledge and Apologize: Start by appreciating the reviewer’s comments and then apologizing for their inadequate experience. This indicates that you give their issues great thought.
Set Context: Describe any situation that would have caused their unfavorable experience without coming across as defensive. Make sure your answer is heartfelt and sympathetic.
Offer Solutions: Offer means of resolution, like a refund, discount, or direct connection to customer support, to help straighten the matter. This may make an unhappy consumer devoted one.
Follow Up: If at all feasible, follow up with the consumer by phone or email to make sure their problem is satisfactorily fixed.
Professionally handling negative reviews helps you to maybe make a bad experience good. This raises client happiness as well as demonstrates to potential clients your concern for them.
What Should You Do Should a Google Review Turn Out to be Fake?
Particularly when they unjustly damage the name of your company, fake reviews may be rather aggravating. Handle them as follows:
Verify the Review: Before acting, find out if the review is phony. See whether the reviewer is a customer by looking via your point of sale or CRM systems. Search the review for certain elements that would support its genuineness.
Respond to the Review: If you believe a review is phony, kindly reply and advise the reviewer to get customer service to help further. This indicates to prospective clients your proactive approach to addressing problems.
Report Google’s Review: Enter into your Google My Business account, locate the review, click the three vertical dots, and then choose “Report Review.” Decide which “Off-topic” or “Conflict of interest” best fits your reporting situation.
If you think a rival is behind the bogus reviews, think about personally asking them to have the reviews deleted. Should they object, you should notify your local Chamber of Commerce and the Better Business Bureau.
Report Negative Google Reviews
Only if a bad Google review goes against Google’s policies may you ask for the deletion of it. The following are the guidelines:
Respond to the Review: Make sure your account is signed into and that your company is claimed.
Find the Review: Search Google Maps or Google for the review.
Report the Review: Click the three vertical dots, click “Report Review,” and then choose the relevant reason personal information disclosure, hate speech, bullying, harassment, discrimination, or profanity.
What If Google Ignores a Review?
Though you think they are phony or nasty, not all unfavorable reviews will be deleted. Should Google fail to delete the review, follow these guidelines:
Respond to the review in a kind and professional way. Tell them you think the review could be meant for another company and explain why (e.g., you are not open on the day stated or you lack an employee by that name).
Ask the reviewer to personally get in touch to help fix the problem. This demonstrates to prospective clients your dedication to responding to issues.
Bad Reviews Aren’t Business- Killers
One or even numerous unfavorable reviews won’t always mean catastrophe for your company, particularly if you treat them properly. Remove negative comments may be lessened by your conspicuous presence in your reviews and response to any comments.
Potential prospects know that every company periodically runs into unhappy clientele. Too many good ratings might seem suspicious. Encouragement of all your clients to post honest evaluations guarantees that your Google results fairly depict your company.
Positive evaluations can far exceed negative ones. Always invite pleased consumers to post their Google experiences. These good feelings might significantly improve your local search engine optimization and draw more clients for your company.
Conclusion
To have a good internet profile for your company, therefore, controlling your Google reviews is vital. Whether good or negative, quick and professional responses to every review will show your dedication to client pleasure and help to raise your local SEO results.
Negative reviews provide a chance to highlight your first-rate customer service even if they might be detrimental. A poor experience may be turned around by appreciating the reviewer’s worries, providing fixes, and following up to make sure they are happy.
Before answering, find out if you believe a review to be phony. Should you think it is phony, submit it to Google and give some thought to personally addressing the reviewer’s issues.
Recall, that one unfavorable review does not define your company’s fate. A strong online reputation built by regularly monitoring your Google reviews and motivating happy consumers to make comments can help your local SEO be improved and draw new business.
