In an age where the lines between personal and professional data is increasingly blurred, DrivenIQ emerges as the catalyst for brands to understand this intricate juxtaposition. The company announced a major upgrade to its VisitIQβ’ Audience Management Data Platform (AMP), which now provides valuable Business to Business (B2B) identifiers and professional insights, including firmographic data about where individuals work, their professional roles, company contact details, LinkedIn profiles, and more.
This marks a monumental departure from conventional account-based marketing outreach platforms. While ABM primarily serves as a tool for businesses to prospect high-value accounts, DrivenIQβs innovation lies in its ability to peel back identity layers to reveal high-value individuals within these accounts who are actively engaging with a business online. Itβs a transformation from one-dimensional cold marketing outreach to a multi-dimensional and deeper level awareness of individuals and intenders who are reaching out directly to businesses, instead.
This transformative shift goes beyond existing B2B2C technologies built on third party data. DrivenIQβs platform leverages a cookieless, deterministic first party data identity infrastructure to provide a deeper, more accurate understanding of individuals while ensuring all data meets the latest privacy requirements.
With these enhancements, not only will VisitIQβ’users be able to see the wide variety of consumer attributes associated with their website visitors, create real-time first party lookalike audiences, and enrich external customer files and disparate data sources, but they will also be able to marry these data points with B2B firmographic details for even deeper insights of their audiences.
βIn todayβs post-COVID digital age, the lines between our personal and professional lives are converging and moreΒ fungibleΒ than ever,β saidΒ Albert Thompson, Founder and CEO ofΒ DrivenIQ. βRemote and hybrid work forces have become the new paradigm in identity management, making firmographic B2B data equally important as part of a household profile. Understanding this intertwined relationship isnβt just innovative; itβs table stakes. With our B2B2C data integration, weβre diving deep into this fusion, providing a richer, more comprehensive perspective of individuals as they navigate their multifaceted lives. This depth enables brands to connect and engage in revolutionary ways, erasing the traditional boundaries and resonating on a deeper, more meaningful level.β
Whether itβs a CEO researching new technologies, revenue teams looking into market trends, or marketing executives analyzing consumer behavior patterns, each action or attribute paints a holistic, 360-degree picture of an individual that can be translated into powerful insights. These insights can be used to drive business decisions or build a custom lookalike audience using the additional capabilities available inside the VisitIQ Audience Management Platform.
