When it comes to top ad agencies in West Bengal, BetheBee is not an unknown name. And, so is ZEE Bangla in the world of Bengali entertainment. Its mega new TV soap opera Phulki had its launch event organised recently. Phulki Cyclothon was a part of the grand launch and BetheBee CEO & Co-founder Mr Bibhor Sighania was a guest.
BetheBee is one of the best ad agencies in Kolkata offering both offline and online advertising services and marketing solutions. It started its journey 10 years back and assisted several brands, across industries, kick start their journey establishing a robust recognition offline and online. Mr Bibhor Singhania, Co-founder & CEO, keeps both a vast professional and friendly network in the show business world and had the honour of attending Phulki Cyclothon event by ZEE Bangla.
ZEE Bangla is a popular entertainment TV channel (paid) telecasted in the Bengali language. Very few people today know that ZEE Bangla (previously broadcasted as Alpha TV Bangla) was the first Bengali-language satellite television channel in India. It has several extremely popular broadcasts to its credit spanning across different genres of motion entertainment including Animated Series, Drama Series, and Reality Shows. It has thousands of viewers and a strong fanbase across Bengal and amongst the Bengali audiences nationwide.
Phulki tv drama series premiered on 12th June, 2023 on ZEE Bangla, and its launching event was scheduled on Bicycle Day 3rd June 2023. Phulki Cyclothon. The tv soap narrates the love story of two remarkably contrasting characters and also, how the female protagonist (Phulki) pursues her wrestling dream fighting the stereotype of the women as incapable of taking wrestling as a profession. It has already started glueing several audiences to their screen (tv, or tablet!) with compelling content and stellar performances.
Coming back to the Phulki Cyclothon, it was held on World Bicycle Day at Novotel, Kolkata where many celebrities and prominent personalities had turned up. A notable name in the guest list was that of Mr Bibhor Singhania–the Co-founder & CEO of BetheBee. He is the rock foundation for helping BetheBee ad agency soar higher in fame and popularity. He confounds and co-manages the agency with his creative partner Mr Banibrata Goswami. Together they are redefining the advertising and marketing paradigm in an innovative style.
Mr Bibhor Singhania was very pleased to have participated in the glamorous launching event of Cyclothon. The event had an innovative and exciting twist where around 75 couples had participated and shared their saga of love and hurdles they overcame together. Tandem cycles (couple cycle) were there and couples showed how joint effort as a team can help balancing the wheels just the way it happens in any relationship.
This innovative way of launching Phulki tv serial by ZEE Bangla impressed upon Mr Bibhor Singhania very much. He wished all the success to the entire cast and crew of Phulki and the ZEE Bangla team.
The event had other eminent personalities also as its guest. Needless to say the entire cast of Phulki, including the female protagonist Divyani Mondal was present.
ZEE Bangla Business Head Ms Navnita Chakraborty was there who gave a glimpse of what to expect from this new mega serial— “Love has the power to heal wounds, ignite dreams and redefine our lives. In ‘Phulki,’ we witness the beautiful union of Phulki and Rohit, two souls entangled in the tapestry of fate. It is a story that exemplifies the strength of a resilient underprivileged girl and the transformative power of love. Through Phulki’s unwavering spirit and Rohit’s journey of self-discovery, we are reminded that our past does not define us, but rather, it is our present that shapes our future. ‘Phulki’, like a spark, is a testament to the indomitable human spirit and the ability to find solace, hope and a new way of living amidst life’s trials,”
She was joined by two other distinguished personalities to flag off the Cyclothon event at Novotel Mr Aloke Kumar Sanyal, Assistant Commissioner of Police – Traffic, Kolkata Police & Mr Debashis Sen, Chairman, New Town Kolkata Development Authority.
The event was a starry affair and all the bigshots from different walks of life, including the CEO of BetheBee had a gala time attending this unique launch event.
