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What is digital marketing? Reaching advertising and marketing aims by making use of digital media, knowledge and technology. This brief definition helps remind us that it’s the results delivered by know-how that ought to decide investment in digital marketing, not the adoption of the know-how! We additionally have to remember that regardless of the recognition of digital gadgets for product selection, entertainment, and work, we nonetheless spend a variety of time in the actual world, so integration with traditional media stays essential in many sectors. In observe, digital marketing focuses on managing completely different forms of online firm presence, reminiscent of firm web sites, cell apps and social media company pages, built-in with different on-line communications methods launched later on this explainer. These embody search engine marketing, content marketing, social media marketing, internet marketing, electronic mail advertising and partnership preparations with different websites.
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