10 TIKTOK STATISTICS THAT YOU NEED TO KNOW IN 2023

Social media platforms have come a long way in the past decade. The rise of TikTok, in particular, has taken the world by storm, becoming one of the world’s most popular social media platforms. It has over 800 million active users who spend an average of 52 minutes daily on the app. TikTok has become a go-to platform for sharing creative and engaging content.

As we head towards the year 2023, it is essential to know the statistics of TikTok. In this article, we’ll dissect ten TikTok statistics you need to know to stay ahead of the game.

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1. OVER 2 BILLION DOWNLOADS

According to Sensor Tower, TikTok has been downloaded over two billion times globally. TikTok’s phenomenal growth rate proves how the platform has become a sensation. The app is currently available in 155 countries, making it accessible to users worldwide.

2. TIKTOK BOASTS Of 800 MILLION MONTHLY ACTIVE USER

TikTok now has over 800 million monthly active users globally. The TikTok growth rate is phenomenal and predicted to grow as we head towards 2023. The app is top-rated among the younger generation, with 69% of its audience under 24. 

3. AN AVERAGE OF 52 MINUTES SPENT PER DAY

According to Oberlo, TikTok users spend an average of 52 minutes on the app daily. This is a significant increase from 2019 when users spent an average of 45 minutes on the app daily. TikTok’s addictiveness and engaging content keep users hooked for extended periods, making it a valuable platform for marketers.

4. TRENDING HASHTAGS

TikTok is known for its trends and viral content. Hashtags are crucial to the success of TikTok, and it’s interesting to note that unique hashtags take the lead on the app. TikTok’s algorithm looks for unique and fresh content and pushes them to its For You page. Hashtags trending on the app make it easier for users to discover new videos, making it an excellent tool for content discovery.

5. CHINA ACCOUNTS FOR OVER A THIRD OF TIKTOK’S DOWNLOADS

China is home to TikTok’s parent company, ByteDance, and is also one of the largest markets for TikTok. As of 2021, China accounts for over a third of TikTok’s downloads. However, the app’s growth rate in other regions shows that it is an app that is widely popular globally.

6. VIDEO CONTENT DOMINATES TIkToK

TikTok has been dubbed as the ‘Video Creator’s App’ because of its focus on video content. Video content makes up about 91% of the app’s content. With TikTok’s short-form video format, users create easily consumable content that’s engaging, informative, and entertaining.

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7. TIKTOK RANKS HIGHER THAN INSTAGRAM

It’s no surprise that TikTok has become a significant competitor of Instagram. As of June 2021, TikTok is now ranked higher than Instagram on the app store, making it the 4th most downloaded app in the world. TikTok has overtaken Instagram’s popularity thanks to its entertaining and addictive content.

8. TIKTOK KEEPS USERS ENGAGED

TikTok’s algorithm caters to its users’ interests, ensuring that the content they see on their For You page is engaging and relevant. Its effortless user experience keeps users hooked for extended periods, leading to high engagement rates. These engagements include likes, shares, and comments. Brands and influencers have taken advantage of TikTok’s meetings to push brand messages and drive sales.

9. TIKTOK DRIVES VIDEO IMPRESSIONS

According to Influencer Marketing Hub, videos on TikTok receive 2-3x more engagement than other platforms—TikTok’s Discover Page and For You page drive video impressions, resulting in high engagement rates. 

10. THE AVERAGE TIKTOK USER HAS OVER 800 FOLLOWERS

TikTok users have a massive following on the app. The average user has over 800 followers, meaning businesses can reach a vast audience with brand messages. The platform’s impressive reach and engagement rates make it a powerful tool for marketers looking to promote their brand or business.

As we head towards 2023, TikTok looks set to become even more popular. With its phenomenal growth rate and increasing engagement rates, the platform is proving to be a force to reckon with in social media. By keeping these TikTok statistics in mind, businesses and marketers can leverage the platform to reach new audiences and drive website traffic. 

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