Professional Live Streaming Platforms- Your Gateway to a Wider Audience

Are you prepared to enthrall your viewers in real-time and create an impression that goes beyond the screen? Live streaming has developed into a powerful tool for companies and content providers alike.

However, how can you pick the best course of action to expand your reach? Why are reputable live-streaming services the key to realizing your full potential?

The power of live free streaming cannot be understated, as seen by statistics indicating a 99% rise in live video consumption from 2019 to 2020. One study even states that 82% of internet traffic was made up of video content in 2022.

Come along as we study the art of audience involvement and identify the finest platforms and tactics for creating memorable live streams.

What is a Live Streaming Platform?

Platforms for live streaming are online services or software that let people and businesses transmit live video content over the internet. In order to make it easier to stream now to a large audience on this platform, it helps to engage with viewers.

These platforms also enable the ability to save and share footage for later. These platforms include a number of tools and capacities to reach an enormous audience. 

Typical characteristics of live streaming services are as follows:

1. Streaming Capabilities: These platforms’ main purpose is to broadcast live video to a worldwide audience. They offer the necessary infrastructure to manage the uninterrupted and lag-free transmission of high-quality video content.

2. Interactivity: To facilitate real-time communication between the streamer and viewers, free live streaming systems frequently incorporate chat rooms. They even frequently include comment sections and audience engagement tools.

3. Analytics: To assist content providers in evaluating the effectiveness of their live streams, they provide information on viewing figures. The platforms also guide you with engagement indicators and other data.

4. Options for Monetization: A lot of sites let users make money off of live content by selling products and donating. Plus, other options available are running adverts or establishing subscriptions.

Why Should You Choose Professional Live Streaming Platforms?

Although there are a lot of free or inexpensive live streaming solutions accessible, professional live streaming platforms provide several benefits. The following are strong arguments in favor of thinking about hiring experts:

1. Reliability: Reputable free live streaming services are built to withstand heavy usage and guarantee low downtime. They provide strong infrastructure and customer service to keep the streaming experience consistent.

2. Quality: Expert systems usually provide the best possible quality for your content, with extensive encoding choices and support for streaming high-definition video.

3. Security: To safeguard private or sensitive content, these platforms frequently include security measures like content protection. These platforms are even implied with encryption and access restrictions to provide extra security. 

4. Customization: Reputable platforms let you personalize your live-streaming event with interactive features. Interactive branding and specially designed user interfaces are available to complement your distinct requirements and brand.

5. Monetization and Revenue Generation: A lot of expert platforms come with built-in monetization tools. These make it simpler to generate income from free streaming live video options. Add that video via pay-per-view and subscription models for monetization. Plus, the option of advertising also helps you generate revenue. 

6. Analytics & Insights: Powerful analytics solutions provide insightful information about the actions and interactions of your audience. This enables you to make well-informed decisions to improve your strategy and content.

7. Scalability: Professional platforms are appropriate for events that anticipate a sizable viewership since they can handle greater audiences.

Let’s now examine the five well-liked platforms for professional live streaming that may help you reach a wider audience and establish more meaningful connections with them.

Best 5 Popular Live Streaming Platforms 

1. OnTheFly

Overview: OnTheFly provides safe content distribution and real-time analytics. It is a feature-rich and customizable platform exclusively for high-quality free multi video streaming. For content creators and small enterprises, it’s an inexpensive option.


  • Adaptive bitrate streaming software of high-quality video.
  • Audience insights and real-time analytics.
  • Personalized branding and revenue streams.
  • Delivering content safely and supporting DRM.

OnTheFly has a number of payment options, including a feature-limited free edition. Paid plans begin at $49 per month. It is a cost-effective solution for small enterprises and content providers.

2. Vplayed

Overview: Vplayed has emerged as a flexible solution for a variety of users, including multi-device and multi-platform compatibility. It’s the right live streaming platform with flexible facilities and secure video hosting. You are offered many monetization possibilities.


  • Support for several platforms and devices.
  • Networking that is dependable and scalable.
  • Safe hosting and distribution of videos.
  • Options for monetization, such as subscription and pay-per-view.

Vplayed provides tailored pricing according to particular needs. For a customized estimate, get in touch with their sales staff.

3. Dacast

Overview: Dacast provides sophisticated analytics with a configurable player. It ensures high-quality streaming services with monetization options. It’s appropriate for anyone who wants to engage their audience and safeguard their content successfully.


  • Superior streaming with adjustable bitrate.
  • Customizable and white-label player.
  • Options for monetization, such as paywalls and ad insertion.
  • Tools for audience involvement and real-time analytics.

Dacast starts at $39 per month and provides other subscription options. It is affordable depending on the bandwidth and storage capacity required. These service plans make it appropriate for a variety of consumers.

4. IBM Cloud Video

Overview: This cloud-based live streaming platform is scalable and comes with real-time analytics. You are offered monetization choices and cutting-edge security. For those looking for dependable content delivery, it’s a solid option.


  • Cloud-based design that is scalable.
  • Enhanced protection for content and security.
  • Options for monetization include pay-per-view and advertising.
  • Metrics for audience engagement and real-time analytics.

Based on specific requirements, IBM Cloud Video offers tailored pricing. Request a customized price by contacting their sales staff.

5. Brightcove

Overview: Brightcove offers several monetization possibilities with real-time statistics and live stream free service. It’s the perfect platform for content security, together with high-quality live and on-demand video streaming. It’s a scalable way to guarantee excellent quality while managing big audiences.


  • Superior live and recorded video streaming.
  • Advertising and subscription-based monetization possibilities.
  • Analytics in real time and insights from viewers.
  • Protection of content and support for DRM


Brightcove provides personalized pricing depending on certain specifications. For a customized estimate, get in touch with their sales staff.


For businesses and content providers that want to interact with their audience in real time, making the most of live-streaming platforms is crucial to their success. Selecting reputable live streaming services like Dacast, Vplayed, OnTheFly, IBM Cloud Video, and Brightcove will provide you access to cutting-edge capabilities and efficient content monetization. 

Each of these platforms for streaming now has distinct features to meet different purposes. Hence, it is important to evaluate your needs before choosing one of them.It’s critical to comprehend your audience, choose a platform that supports your aims, and continually assess and refine your content strategy if you want to succeed. Taking advantage of live stream platforms’ growing popularity and using professional platforms to its fullest will help you reach a wider audience. Analyze your needs and establish more meaningful and engaging connections with them.

Share your love

We deliver all your digital marketing-related needs under one roof. Rankingeek is one of the leading tech-based providers based in India whose ultimate goal is to provide services that will help your business grow exponentially. Our skilled professionals combine experience and unique skills so that our clients can greatly increase their brands' visibility and searchability, brand recognition, customer experience, leads, and profit. For each user, we develop specialized digital marketing solutions that are 100% result-driven owing to our skills in marketing, web development, social media marketing, content writing, graphic designing, and analytics.

Articles: 8

Leave a Reply