Are you wondering if cider is a fast fashion? Other popular brands like Boohoo, Shein, and Princess Polly are promoting claims of sustainability. It is getting hard to identify which clothing brands are sustainable. Cider is a new addition to the fashion industry. It appears that Cider is uniquely approaching things at first. It contains items that seem vintage and that make you feel good, giving you the impression that you’re purchasing ethically. But is cider both ethical and sustainable? Here is all you need to know about Cider, from the materials it utilizes to the openness of its supply chain.
Introduction to Cider:
Four friends invented the brand Cider. Although the clothes Cider is made in factories in Guangzhou, China, there is a Los Angeles, California, office too. The brand evolved in September 2021, increasing the company’s value. That increase is not at all slowing down. Given that Gen Z is its target demographic, the brand presently has nearly on Instagram and TikTok, which is not surprising. You may find thousands of clothes hauls that have amassed a combined following by quickly scrolling through the hashtag #shopcider.
Is Cider Fast Fashion?
Cider is considered a fast fashion brand, certainly. Its clothing is mass-produced and affordably priced, like that of other similar brands.
By claiming to have a “smart fashion model that only produces on demand,” which results in “producing less waste than traditional retail fashion brands,” it attempts to distance itself from the label. These claims are too general to remove Cider from the fast fashion category since there is no indication of how much less waste is generated. There are more aspects to take into account, such as the materials employed, the openness of the supply chain, and the working conditions.
Sustainability of Cider:
Do you want to know if Cider is a brand that is ethical and sustainable? Let’s examine some of the most crucial aspects of its operations: working conditions, the materials employed, and supply chain transparency.
Supply Chain Transparency
“A responsible supply chain is at the core of our business,” claims Cider. However, there are still a lot of issues regarding its responsibility that remain unresolved.
According to Cider, all of its manufacturers and suppliers are required to follow the “Cider’s Zero Tolerance Policy” to make sure the following issues are taken care of:
Health and safety, the environment, raw materials and processing, opposition to modern work, the prevention of child labour, equality, respect, wages, and dignity, and freedom of association.
Human rights, safety, the environment, and integrity are the four categories covered by the zero-tolerance policy. In terms of human rights, it has clauses like “employees shall not be prohibited from freely drinking water or using the restroom during working hours.”
- Materials Used by Cider:
There is a statement on cider that it is “made of recycled materials certified by Global Recycled Standard (GRS).” Cotton is primarily what that is. Despite the fact that there are hundreds of products available on the site, this line only includes 375 things. The remainder of Cider’s products are mainly made of cotton and synthetic plastic-based fibers like polyester and spandex. Additionally, none of its products currently appear to comply with standards like OEKO-TEX or Fair Trade.
Concluding Thoughts:
Brands like Cider that adhere to the fast fashion business model should be avoided at all costs in order to promote a cleaner, healthier earth. These labels not only make shoppers feel guilty for favoring current clothing over all else, but they also promote a “throw-away” mentality.
Instead of chasing fads, conscious manufacturers like the ones mentioned above strive to provide gradual, sustainable fashion that you can wear for many seasons. Purchasing their goods enables you to create a conscientious wardrobe with the least amount of negative environmental impact.
For more info: timesofrising.com
