Maosaji Sweets originated in Bilaspur, Chhattisgarh in 1920, is a renowned name in premium quality Indian sweets, namkeens, cakes, and fast food. They also have their own family restaurants serving an assorted menu. With unique products for all food lovers, Maosaji has grown over the years based on taste and quality.
To take their brand to the next level, Maosaji Sweets collaborated with Saypan for an overall branding and marketing campaign. Saypan is the best product design and packaging design company in Pune, known for its creative and impactful campaigns.
Visit our Website: https://saypan.in/maosaji/
The extensive branding campaign by Saypan started with refreshingly attractive packaging and box designs for Maosaji’s signature sweets. The aesthetic visual appeal and modern finishing elevated the premium perception of the sweets. This is reflected in increased sales and brand recognition. Following the positive response, Saypan extended the branding scope to hoardings, in-shop branding, festival offers, social media presence, radio ads, and display units.
The hoarding designs strategically placed at high visibility spots, highlighted the brand name, establishment year, contact details, and mouthwatering food visuals. The in-shop branding included eye-catching display units to showcase the sweets indistinctly. Sayan built an active social media presence for the brand on Facebook and Instagram to engage the youth and spread brand awareness organically.
Timely campaigns for festivals like Diwali and Holi focused on traditional sweets and offerings. The radio ads further expanded the reach across different consumer demographics in the region. All these efforts culminated in a strong, consistent, and reliable brand that consumers love and trust.
As Pune’s best product design company, Saypan delivered the entire branding and marketing solutions accurately and punctually as planned. Their expertise in Graphic design, packaging design, digital marketing and advertisement is reflected clearly in the creative outputs tailored specifically for the food brand.
The comprehensive branding by Saypan had a huge positive impact on Maosaji Sweets’ business and brand value. The delighted clients observed growth in sales, footfall, brand perception and market share after the makeover by Saypan – the top packaging design company based out of Pune.
Maosaji established itself as the number one sweet and namkeen brand to reckon with in Central India. Owing to its tradition, taste, quality and innovation- the brand enjoys a strong market presence and top-of-the-mind consumer recall today. Saypan played a strategic role through their all-round branding solutions to bring Maosaji Sweets to this position of strength almost 100 years after its inception. This reflects their expertise and reliability as the best product design company in Pune.
