This technique is responsible for strategically optimizing an online store so that it is easily found by search engines like Google. When well applied, SEO practices have the potential to make your e-commerce attract more visitors and save money on paid traffic.
Let’s learn what exactly SEO is and how to apply these techniques so that your e-commerce and products gain more visibility!
What is SEO for e-commerce?
The acronym SEO stands for “Search Engine Optimization“, or, in plain Portuguese: optimization for search engines.
SEO represents a series of techniques, ranging from text and content adjustments, to the formatting of images, links and website development structure.
The use of search engine optimization techniques in e-commerce means that the store receives more prominence over time, such as appearing in the first results of searches for keywords related to the niche in which it operates.
The objective is to make your online store stand out on the first page of Google and other search engines and, thus, your business receives more traffic and guarantees more sales.
After all, only 0.78% of people click on subsequent search results pages, according to this study. Click Here for SEO Company in Dubai
The importance of investing in SEO for e-commerce:
If we can summarize, the main objective of SEO work is to make your online store appear in the first 10 results of the SERP – Search Engine Results Page, or the search results page. It’s the page that appears on Google after you perform a search, you know?
Speaking of data, let’s demonstrate the importance of applying SEO strategies with updated research in 2023:
- Research from Think with Google shows that almost 40% of people who shop online are influenced by a good search result;
- Google is the leading search engine, with 86% of the market share between 2015 and 2023, according to data from Statista. Followed by Bing (9.19%) and Yahoo (2.72%);
- Not to mention that 75% of these people don’t even make it past the first page of results, according to a study by Hubspot;
- Furthermore, SEO results boost business by more than 1000% than social networks themselves, according to research by Bright edge.
- Therefore, SEO is constant work, which may take a while to show the first results. But when they arrive, they make your business take off!
Investing in SEO for e-commerce is essential for the health of an online store. This is because this set of strategies aims not only to increase visibility and, consequently, organic traffic, but also offers a better experience for users and can lead to a significant increase in sales and brand reputation.
5 Benefits of Applying SEO to your online Store:
Yes, SEO helps your online store gain prominence on Google and other search engines in the medium and long term, but that’s not all!
Applying SEO techniques correctly also helps in other areas, such as:
Generates quality organic traffic:
Organic traffic that comes from search results tends to be more qualified, because people who find your e-commerce through search are actively looking for something you offer. This increases the likelihood of closing the sale.
Increases the credibility of e-commerce:
Users have more trust in organic results than paid ads. To give you an idea, the first organic result tends to receive 27.6% of all clicks.
By reaching higher positions in search results, you build credibility and trust with users, which can result in greater engagement and conversions.
Improves user experience:
SEO involves optimizing the website structure, improving loading speed, making the website mobile-friendly, and creating easier navigation. Click Here for Google Ad Agency in Dubai
In addition to helping with search engine positioning, this also improves the overall user experience, leading to lower bounce rates and an increase in time spent in e-commerce.
Reach new niches:
With an SEO strategy, you can use specific keywords for different market niches that your store can serve.
Reduce paid advertising costs:
Unlike paid ads, organic traffic does not require ongoing payments per click, which results in a sustainable long-term ROI (return on investment).
In short: SEO brings great advantages to your online store. A good implementation of optimization techniques requires continuous effort and knowledge of best practices, but with great benefits over time.
