Market Access Barriers: Challenges Faced By Agricultural Exporters And Importers

Unlike old times, where we lived in isolation and believed that we alone, were enough to look after our needs, today we have become highly dependent in nature. The world has opened up and globalization has connected us in ways we never imagined. As a result, today we have become increasingly reliant on one-another, both on an individual, as well as on an economic level.  


This has been true with respect to our basic consumption needs as well. Today, we import agro-commodities from different parts of the world according to our needs and this is the reason why we see agro-trade flourishing in recent times. Agricultural Exporters


By providing immense opportunities, agro-trade has opened up skies for agro-exporters and importers alike. Exporters get to access new markets, new potential buyers to whom they can sell their produce and with that, they now have an opportunity to diversify their income and bolster their revenue. 


On the other hand, importers get to source the agro-commodities which they are unable to grow on their homeland (owing to non-fertile soil and un-ideal weather conditions) and in this way, agro-trade helps them in meeting and securing their food needs.


Thus, at a glance, agro-trade seems like a win-win, for economies in general and for agro-exporters and importers in particular. However, this is just one side of the coin, where things seem rosy. Experience and analysis reveal that there is another side of this coin as well. The side, where all things don’t look this pretty and rosy. The side which obstructs most from tapping this golden mine. The side which highlights the barriers.


What are these barriers, how do they influence agro-trade and how to dodge them like a boss, we will talk about in this blog.


Let’s begin.


What Are Market Access Barriers?

In simple words, market access barriers are the hurdles or obstructions that restrict or refrain individuals from accessing global markets and benefitting from agro-trade for their needs. Market access barriers might vary for agro-exporters and importers; however, they exist for both of them. 


If not properly dealt with, market access barriers have the potential to coerce the parties involved to miss out on the vast world of opportunities that agro-trade has to offer and hence it is significant for participants to navigate through them properly.


Different Market Access Barriers

There exist various barriers that restrict individuals from accessing the global markets for their business. Let’s have a look at them, one by one: –

  • Trade Barriers

Trade barriers are government induced restrictions that hamper the free-flow of goods and commodities in the global markets and governments generally impose these to protect their domestic market from competition. Some of the common trade barriers include quota restrictions, tariffs, anti-dumping duties etc.


  • Linguistic Differences 

Another major obstruction in accessing global market for expansion and business growth is the difference in language. Natives of different countries speak different languages and in the absence of any common language, it becomes extremely difficult to communicate for business prospects, let alone bagging business deals.


  • Authenticity and Genuinity Factor

Another factor that holds individuals back from accessing global markets is the authenticity and genuinity of people they are going to meet. Getting in touch with someone who seems interested is all good, but it is difficult to know whether the person is a genuine one or not, and this often is the reason why individuals think twice before reaching out to the global market for their business.


  • Difficulty In Finding Vendors

Another important factor that hinders individuals from accessing global markets for their business is their inability to connect and find new vendors. Most often, they don’t know how to go about it and this restricts them from benefitting from the global market for their business.


  • Logistical Challenges

Logistical challenges are one of the most important factor that is less talked about. Moving goods and selling within the country is all okay, but when it comes to shipping goods to different parts of the world, that’s where the trouble kicks in and this also acts as a market barrier for various individuals.


The Bottom Line

Market access barriers can really limit agro exporters and importers from benefitting from the vast opportunities that the world of agro-trade has to offer. However, as the cliché goes, “if there is a will, there is a way.” 


Moreover, in this digital era, agro exporters and importers can leverage technology to overcome these hurdle. One such technological solution is Tradologie is world’s 1st digital trade hub that bridges the gap between agro exporter and importer with the help of technology and by providing complete enquiry to delivery assistance and support in over 20 languages, is simplifying global agro-trade, one step at a time. 


Currently, Tradologie has over 600,000 verified global buyers and 70,000+ verified global sellers of food and agro commodities from 100+ countries in its network and by facilitating bulk agro-trade between them, the platform is growing day by day.

If this entices you, visit for more details.

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Aliya Ahmad
Aliya Ahmad
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