Individuals and businesses can use blogs to boost their online visibility. Blogs are a way to showcase expertise and passion. Before publishing, you should use a variety of search engine optimization strategies to maximize traffic and visibility. A blog’s main goal is to provide information that users and search engines can enjoy and find helpful.
1. Determine a purpose
Now you have an idea for a blog article. Next, decide what the blog post is going to be about. You can choose to write about a new product or how to do a task in your business. Ask yourself questions, and consider the purpose of the article through the eyes of the reader.
2. Define your target audience
What kind of person would you like to read your blog posts? You can answer this question by just looking at what type of customers show their interest in your business, product, and services. You can get the help of an SEO agency Manchester to help you analyse and define your targeted audience.
3. Keyword Research
Once you have established a purpose and an audience, it is time to optimize. Keyword research is often overlooked when it comes to SEO. To find the keyword that gets the most traffic, you should look at the search volume for multiple related keywords.
4. Select the right blog post title
Now that you have done your keyword research, it is time to choose a title that matches your target keyword. A blog entitled “10 Holiday Cooking Ideas” might be thought to get lots of traffic, as holiday recipes are very popular.
5. Make sure to use targeted keywords throughout your content
Keyword density refers to the percentage of time your target keyword appears on a page relative to the total words on the page. A best practice in the SEO world is using a keyword density of 1 to 3 percent. A keyword density exceedingly high could be considered “keyword stuffing” and can lead to a manual penalty from Google. An SEO agency Manchester can help you decide the best keyword density for your blog posts to rank higher on search results.
6. Structure your Content
Your content should be separated into short paragraphs. To avoid confusion, use sub-headers and headers to introduce topics and lay out the content clearly. Getting help from a professional agency like Creative Marketing Ltd can ease your content structuring and many more needs.
7. Add External and Internal Links
Now that you have written your content, it is time to increase link equity. Links are the currency of the internet and are a key ranking factor for Google, Yahoo!, and other search engines. External links, however, are links that point to a website outside of the blog. At the same time, internal links build connections with pages of the same website. Instead of just putting the URL on the blog post, add hyperlinks that surround a phrase or word.
8. Optimize the Meta Title and Description
Search results will show you snippets that include text such as a Meta description and meta title. This is basically an advertisement for the blog and the first impression of its relevance to search engines. These are the two first items Google will look for in your blog post.