Marketing Managers are concerned about leaving their company during the summer vacation. Delegating your tasks relating to control and execution strategies to an employee is a big responsibility that you must be ready to accept
Before you depart, make sure to tuck in all loose ends. This will help to prevent future setbacks.
Many companies choose automation to avoid these headaches. It allows you to be present at a distance and prevents your customers from feeling neglected.
CRM Systems are perfect for this because they automatically record and organize data about customers. The information about the contacts is always available to the marketing team and sales department, preventing communication issues that can lead to client loss.
7 keys to continue your marketing strategy during the summer:
Create an editorial calendar
When you leave your company for several days, one of the most important guidelines is to forecast. You must create a calendar of content with all the guidelines you need for your team.
This includes scheduling, publication dates, and delivery dates. It is important to remember that all content offers must contain call-to-action ‘. You can use this to create leads for your database.
Manage your campaigns
For a few hours each day, turn off your ads on Facebook ADS and Google PPC ads. In summer, users are less likely to use their phones.
These platforms allow us to segment time slots so that we can select the hours during the day when we want our ads to appear to our target audience.
By determining the times that we think users are most active, we can avoid wasting the search engine advertising budget and Facebook.
Each employee can delegate certain functions
During this time, your plan should focus on internal communication between you and your team.
The team members must know their roles and be able to take decisions and action to continue increasing the productivity, number of clients, and leads.
Every day, you must keep your customers in mind. Companies that use good email marketing techniques will automatically nurture leads and customers to help you achieve this goal.
Companies that use bad practices, on the other hand, send promotional emails that cause recipients to be angry, and achieve no positive results.
Plan your social media posts and content
Determine in advance what content you would like to develop in the next few days. Your community manager should post it at a specific time and date.
In the event of a crisis or disaster, you can follow a protocol to prevent your brand from being damaged.
Automate your billing
You should not be concerned if you run an online business. You can save time by using online programs.
Mostly Invoice software allows for many features, including:
- Create customized invoices with a logo, header, and notes. Here are some examples to make your business stand out.
- You can easily send or save invoices in PDF format.
- It allows you to create reports on accounting, vendors, and unpaid invoices.
- There is a free version available for companies with fewer than five members.
Make new decisions or approve new strategies
When we take a vacation, it is natural to assume that our business will be less active. It may be time to test those marketing strategies you’ve been considering for a long time but haven’t yet decided to implement in the busiest of months.
You can come up with new strategies for responding more quickly to the customers on your list, or even suggest new promotions.
You can use these keys to help you relax for a few days without worrying about problems arising in your absence. Also, feel free to contact us at Digital Specialist anytime if you need any more assistance.