~~By Shrishti Giri~~
Here are some of the aspects that the organizations are looking for or have already implemented in their system:
Care for the Customer:
Industries from the Health Insurance sector are now customizing their services and products with a strong motive to be there for the customers and prioritize their needs. The major hindrance that occurs in seeking health insurance is the time-consuming documentation that the customers face at the time of discharge and policy purchase. So keeping such problems in mind, organizations are planning to or have already hired a dedicated care manager who would help the customers throughout the documentation and policy purchase process. The most added advantage of this innovation is these managers will be available both physically and virtually to ensure a smooth and seamless health insurance process.
Being Proactive
Another major aspect that has come into the scenario and various industry leaders are working on it is to make their system proactive to simplify customer efforts. The thought that invoked proactivity is to prevent customers from reaching out to call centers because it is the most tedious task. The system will be built with such technology which will detect the issues beforehand and notify with a resolution.
Mapping Customer Journeys
The transition from offline to online seems easy and the same for both these channels but after mapping and capturing customer journeys through both channels many organizations have identified many loopholes and issues that become the reason why customers drop off in between. Steps and processes followed on physical touchpoints differ somewhere or the other when tried online and that creates a mismatch between the customers and the brand. So, mapping and making both channels easy and seamless to explore for the customers is the major trend to enhance customer engagement and improve interaction.
Omnichannel or Multichannel?
The confusion persists and often leads to customer dissatisfaction. Wherein multichannel experience means the presence of the brand on all the channels (offline and online), omnichannel conveys a lot more beyond just this. It not only implies brand presence everywhere but it means providing the same experience throughout. If a customer reaches out to the brand through email he/she must get the same treatment on call without making him/her repeat the problems repeatedly. A disconnect in the follow-up leads to an irritated and unhappy customer.
Knowing the customer experience at every touchpoint is important to create an enhanced customer journey completely in the favor of customers. Personalizing the interactions is important to make customers happy.
