When your Facebook engagement is low, it can be difficult to get people to comment or take other actions on your posts. But there are some things you can try.
Visual content totally kills it on Facebook, so make sure to include photos in your posts. Also, avoid posting engagement bait like asking for comments or sharing a post just to gain likes and reactions.
1. Post Visual Content
Whether it’s photos, videos or infographics, visual content performs better on Facebook than other types of posts. This makes sense as our brains are pre-wired to interpret relationships visually, and they can process visual information faster than language.
Posting enticing visuals that are relevant to your brand and audience will help increase likes, shares and comments. And using a social media analytics tool such as Sprout’s Content Suggestions will help you find and create compelling visual content that your followers want to engage with.
One easy way to improve your Facebook engagement is by responding to comments. Taking the time to reply to people who are talking about your company shows you care, which can encourage more interactions in the future.
2. Post at the Right Times
Facebook users aren’t looking for your new novel or an essay on existentialism. That’s why it’s so important to keep posts short. Posts with 50 characters or less have the highest engagement rate.
Facebook’s algorithm prioritizes live video, so make sure to incorporate it into your content strategy. Additionally, consider announcing events and offering discounts. These tactics are proven to drive engagement and sales.
Facebook Page Insights can help you discover the best times to post on your page. Use this information to create a schedule and stick to it. Over time, you’ll start to see your engagement rates grow. You can also optimize your posts by using Facebook’s Ad Manager or social media management tools like Buffer. This will help you maximize your reach and ROI.
3. Post at the Right Place
Having a variety of content in your Facebook strategy is the best way to increase engagement. This includes incorporating text, images, videos, questions and more to appeal to your audience’s diverse preferences. This also helps avoid monotony, improves algorithmic reach, and encourages effective storytelling in your posts.
For example, posting photos that show your business interacting with customers in real life is an excellent way to engage followers. Additionally, posting positive customer reviews or success stories can be extremely engaging for your audience.
Another great way to engage your audience is by utilizing employee advocacy on your Facebook page. This is done by encouraging your employees to share branded content on their personal pages, which then gets pushed to your business page and increases engagement.
4. Post at the Right Time
Facebook posts with a lot of likes, shares, and comments are a great way to reach your audience. However, posting at the right time can improve your engagement even more.
Facebook users tend to use the social network during workdays, with peak engagement slots between Monday and Thursday at 9 a.m. Activity continues into Friday but dwindles as people start to wind down for the weekend.
To find the optimal times for your brand, look at your own Facebook Page Insights data under the Post tab. Take note of when your content is most popular so that you can schedule future posts around those times. Then, make sure to keep testing and analyzing so that you can find the best possible Facebook engagement strategy for your audience.
5. Post at the Right Place with the Right Content
With the ever-changing Facebook algorithm, it’s important to be aware of how your content performs on this platform. Rather than posting low-quality content, consider what type of post gets the most engagement from your audience and use that as your go-to.
According to Connor Hewson of Assured Marketing, the best way to increase Facebook engagement is to create aesthetically pleasing and attention-grabbing posts. “If you can catch people’s eye, they’ll stop scrolling to see what’s going on, whether it’s a regular post or an ad,” he says.
Additionally, he advises businesses to diversify their content with images and videos as well as with text updates. This will keep people engaged, and it’s easy to do with tools like Post Planner and SocialPilot. They offer preset content streams full of proven content types!
6. Post at the Right Place with the Right Content
No, we’re not talking about the magic switch that quadruples your Facebook engagement (as much as we wish it was that simple). You have to be patient when trying to improve your engagement rates, and it takes a lot of effort.
Make sure you are posting relevant content for your audience, and avoid posts that feel too salesy or self-promotional. People want to engage with businesses that they can connect with on a personal level. For example, plant delivery company Plantsome often shares inspiring photos that show their fans how their products can help them.
Finally, remember to post a variety of content types! Try to incorporate some memes, funny quotes, and viral videos into your content schedule. Using an app like Post Planner can help you easily keep up with this.
7. Post at the Right Place with the Right Content
With Facebook’s changing algorithm and a decline in organic reach, winning interactions on your page can seem daunting. But it doesn’t have to be.
One key to boosting engagement is VARIATION. If you only post about yourself or marketing materials, your audience will quickly lose interest. So try to mix it up by posting things that are entertaining or inspirational. Using a tool like Post Planner can help you do this with its preset content streams.
Humor also tends to perform well on Facebook. So consider creating funny content that ties in with your brand. If possible, involve employees in this process to get them excited about sharing and engaging with your posts. And don’t forget to respond to any comments! This will make your followers feel valued, and they are more likely to engage with you in the future.
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