Global companies’ top IT priority in 2021 was digital transformation. According to the survey of Salesforce’s state of marketing, 67% of marketing leaders are using at least one marketing automation tool and the other 21% of leaders are planning to start one (Blitzer, 2021). Given our growing usage of digital new technology in a largely technological landscape, this probably is not news that should come as a surprise. A long-standing change in attitudes and behaviors has only accelerate by the COVID-19 pandemic.
Businesses are incorporating new technologies into their workflows in order to remain competitive. However, this does not imply that everything is easy. Businesses frequently face difficulties, such as convincing clients to accept change. Work interruptions, a difficult transition, and a long learning curve are just a few of their concerns. However, you can target a massive audience through digital marketing (Qureshi, 2020).
Here are seven of the most common fear by the writer of an MBA dissertation writing service. Moreover, this blog also discusses the relevant solutions to overcome fear.
- Learn every aspect of your technology
Having a solid understanding of your product whether you sell Dissertation Abstract UK based paper for the students. In addition, knowing what it can do for your customers is the first step in convincing businesses to change. The majority of businesses seek user-friendly, intuitive interfaces that are simple to learn before making the switch. They need to understand that updating current systems will not mean paying for costly downtime while staff members adjust to new processes. They will not ever feel confident enough to attempt a transition if they witness you, the expert, fumbling through the use or explanation of features. Spend some time getting to know your product inside and out so that potential customers can see how easily you can use it.
Technology adoption is great impact by listening, which is a crucial but undervalued sales skill. Being aware of your client’s needs allows you to gain valuable insights that you can use to customize your solutions. You can learn which features are important to them by listening. Insights enable you to recommend the best ways to use the product and assist clients in visualizing how technology can help them be more productive. If you take the time to know your customers, you will quickly notice that their level of comfort has changed.
- Understand your target audience
Showing off your product’s most advanced features to potential buyers may seem like a good idea. Techies love innovation and think that using cutting-edge features will put them ahead of the competition. However, this strategy does not always work well with business executives. Many businesspersons may see a challenging transition and a protracted learning curve where IT experts see innovative productivity solutions. It will not make their discomfort go away to hear a long list of difficult features.
As a result, always pay close attention to the goals and concerns of your audience and adjust your strategy accordingly. Even if it only gives you a short amount of time to show off a few features, spend the time to describe how features work when speaking with business leaders. They will be able to visualize the change and realize that the hard work is worthwhile if you can show them how user-friendly the technology is.
- Eliminate jargon
Raise your hands if you have ever mentioned the terms “softphone client” or “hosted PBX” to a business owner. Working outside of our little tech bubble, it is easy to overestimate business leaders’ familiarity with terminology. Prospects who are less tech-savvy may be unfamiliar with some industry jargon.
When speaking with business leaders who are unsure about adopting new technology, your word choices are more important than you may realize. The use of complex technical jargon can make an already complicated subject sound downright intimidating. Replace jargon with some more friendly language and demonstrate to your customers that integrating cloud communications is simpler than they think.
- Encourage incremental technological adoption
Some business leaders dread the prospect of having to completely revamp their communication and work style. Therefore, unless they are prepared for it, you do not have to shock them with a significant change. If necessary, give clients the idea of a smooth transition and allow them time to become familiar with the new technology before proceeding to the next step. For instance, you could start by replacing their desk phones and phone system. Introduce the computer softphone application when employees are familiar with the new setup to make their lives easier. Once the staff is proficient with the desktop softphone, you can suggest a mobile app.
- Allow for a smooth transition
When customers are wary of technology, a brief demonstration is insufficient to persuade them to make the investment. To ensure a smooth transition, give business leaders a well-thought-out plan and dependable technical support. Clients are far more likely to accept this new challenge if they believe that you have a tried-and-true process.
- Adequate skill set
Many companies lack the skills to build or integrate the technology, aside from successfully using all these tools, which, as we have discussed, will need educating your staff. Many businesses do require customized solutions because the pre-built features do not adequately address their needs, but they are stuck without access to in-house IT specialists with the specialized knowledge to build them.
The solution in these circumstances is typically to seek the assistance of an outside provider who possesses the required skill set. To develop a special solution that satisfies your needs in that situation, consider an outsourcing partner.
Organizations can access talent globally, finding the particular skills they need to build or integrate their new technologies because they are not constrained by location in today’s largely remote world. This, too, necessitates research, including discussions with previous clients and an examination of portfolios.
Digital transformation should undoubtedly be a top priority in 2022 and the years ahead. However, it is not an easy feat to accomplish. While you will almost definitely face obstacles along the way, it is virtually impossible to advance your brand and business without them.
Nevertheless, many businesses are able to realize their digital visions as long as they put in the effort to address the challenges before they overwhelm their technology overhauls. They can keep issues from getting in the way of their objectives by having a plan in place for how to deal with them as they arise.
Qureshi, M. ER. (2020). Traditional Marketing vs Digital Marketing. Online Available at <https://eazyresearch.com/blog/traditional-marketing-vs-digital-marketing/> [Accessed on 1 June 2022]
Blitzer, A. (2021, February 10). The 6th State of Marketing Report uncovers trends to navigate change. The 360 Blog from Salesforce. Retrieved February 3, 2022, from https://www.salesforce.com/blog/top-marketing-trends-navigate-change/