Today, social media is the way to go, to get quality leads into businesses selling their expertise. But don’t try to hire your nephew or your neighbor just because they are online all the time. This is your business, doing social media posting to attract the right types of clients takes marketing strategy, digital technology, analytical competence, and a bit of psychology.
What types of services are you looking for?
Before asking yourself what services you’re on the lookout for, ask yourself what type of business you run and what type of advertising you are seeking. Large ads agencies and public relations firms that cover wideranging services from newspaper to magazine, billboard to direct mail, or TV to streaming services are most likely to have corporations as clients. They have little focus on social media. Normally, they will throw in a social media package wherein they boost posts from the client’s Facebook page. Beware of this type of strategy because it is not a strategy. It is a waste of money.
Look for small boutique ads agencies.
Are you seeking to promote online coaching programs, procure quality leads for professional services, bring store traffic to a brick-and-mortar location, or sell t-shirts or shoes online? These are uniquely different types of services, and most agencies don’t do all of them well.
A smaller, boutique social media ad agency that focuses on a specific industry or type of client to work with is the way to go. They may not be so easy to find though, so be on the lookout for referrals. A good source for finding quality referrals is in business groups with already-successful members or marketing software groups on Facebook.
Does the ad agency have a discovery process?
Talking to someone within an ads agency is critical to getting started on the right foot. Normally, there’s a survey to fill out before speaking with you, for the purpose of qualifying your business as the type they generally work with before getting on a call. As social media ad agencies most likely focus on niche markets, it is nonsensical for them to take every call that comes in. If you’re selling cleaning products online, getting on the phone with a social media ads agency that helps dentists get new patients, may not be a fantastic idea.
Has the agency handled clients of your type?
Ask for case studies, testimonials, or referrals from the ads agency to be sure they have successfully helped clients like you. Also, take notice of the energy between you. You’ll most likely work directly with the person you speak with in some capacity. A good match will go miles and miles.
To Conclude
A fine-tuned social media ads agency or consultant will have a paid strategy session with you where they’ll undertake a review on the potential of your campaigns, audit your Facebook Ads Manager, and get an idea of the target market you are searching for to find high-quality leads. This will give valuable insight into the potential success of social selling.
