After the Pandemic, social media grabbed all the attention of the people. However, having an eCommerce is as important as a presence on social media. We as a website design company in Delhi have found the key common elements among all the successful eCommerce websites. These elements are crucial as online shoppers have accepted them, and now these elements are part of their website navigation.
We believe these 10 key crucial elements that every successful eCommerce websites have in 2023 should also be in your website as well. This will help you deliver a better experience to your target audience.
- Mobile-friendly site:
It’s high time that every website holder should focus on improving the experience for mobile users. As per reports available on the internet, they say more than 50% of the traffic is generated through smartphones. And by understanding the search engine algorithms, we believe to get your eCommerce site ranked, it should be mobile-friendly. So now it’s mandatory to have a responsive site to be in the competition.
However, you need to focus on taking your site to the next level to be successful. For this, you need to improve your site for mobile users and understand industry standards.
As an eCommerce site, you can have your payment gateway or adopt different transaction methods for easy online payment. But, at the same time, you need to keep the customers’ data safe and secure as they make use of their debit/credit cards to make payments.
Not just improving the security of bank information, but also securing the personal data of the users is important. So you need to take crucial steps to strengthen your website security, this will also build trust among the users.
- Reviews & ratings:
Reviews and ratings by customers will help you a trustworthy and bigger customer base. You can build trust among the prospects, since reviews and ratings encourage, trigger, and pushes the audience to take action further and buy products.
There are different ways of using reviews and ratings on the website. Having testimonials is the trending and best way to build trust among the audience about the products you have.
- Optimized shopping cart:
A shopping cart is a basic yet essential part of an eCommerce website. Having a shopping cart will help the shopper to browse more products with ease, and buy multiple products on the site. You can also display important information in the cart such as quantity, price, etc.
- Simple shopping process:
If your shopping process requires more than three steps, then it may annoy the shopper. Having a maximum three-step easy process is essential, where you ask for basic information, such as:
- Basic information about the user.
- Address and shipping details.
- Payment method and process.
This will help users to shop easily with the best experience. Also, you need to look into your payment process and try to keep it as simple as possible.
- Easy navigation:
Navigation is a primary principle of the website, irrespective of the type. You need to have simple and easily understandable navigation. This will help your site’s visitors to navigate across the website with ease, and reach the targeted web page they are looking for seamlessly.
- Marketing offers:
If you have offers or sales to run, then you need to build a quality strategy to market them. Your meta headline and description should speak about it. The web banners should include the offer, and even the price of products should express the difference. One easy way of showing it is to strike out the old product price and rewrite a new one. This will help you grab the audience’s attention.
- Customer support:
Customer support is another crucial and prime element of a successful eCommerce site. It will help you solve customer queries with ease and on time. You can have multiple support such as chat, call, and email. Having all three is great or at least you must have chat and call support.
FAQs (Frequently Asked Questions) are the quick and easiest way to solve customer queries. Having a list of FAQs is the first thing customers look for when they get stuck on anything or want to know about the products.
- Social media links:
Brands are not just another manufacturing or service-providing thing in the market, it’s emotions to the audience. Having social media links on the website will improve trust and also be the right way to connect with your customers with ease. Along with this, there are many benefits you will experience.
These are 10 key crucial elements we observed in every successful eCommerce website. You can have these elements in your website and take it to the next level. We hope this blog has helped you!