The latest report published by IMARC Group, titled “Yoga Mat Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2024-2032”, offers a comprehensive analysis of the industry, which comprises insights on yoga mat market trends. The report also includes competitor and regional analysis, and contemporary advancements in the global market.

The global yoga mat market size reached US$ 15.3 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 23.7 Billion by 2032, exhibiting a growth rate (CAGR) of 4.9% during 2024-2032.

A yoga mat is a specialized mat designed to improve your yoga practice by providing a non-slip, cushioned surface between you and the floor. It is manufactured from various materials such as PVC, rubber, or TPE, yoga mats come in different thicknesses and sizes to suit individual needs. It is essential for performing asanas safely and comfortably, helping to ensure proper alignment and balance. Yoga mat also offers insulation, protecting you from cold or hard floors during your practice. Additionally, it is portable and often come with carrying straps, making them convenient for use in various settings, be it a yoga studio, gym, or at home. Investing in a high-quality yoga mat can significantly enhance your experience, providing the stability and support needed to execute complex poses and sequences.

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Market Trends:

The global market is primarily driven by rising health awareness, lifestyle changes, and product innovation. Moreover, stressful routines and work environments are pushing individuals to seek activities that offer mental peace and physical fitness, and yoga fits this requirement well. Furthermore, social media influence and celebrity endorsements have amplified the aspirational value of yoga, indirectly contributing to the yoga mat market. Apart from this, product innovation is playing a significant role in market growth. Manufacturers are introducing eco-friendly, non-toxic, and highly durable yoga mats, targeting the environmentally conscious consumer. Specialized mats with features, such as sweat absorption, better grip, and portability are also entering the market, widening consumer choice.

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Competitive Landscape:

The competitive landscape of the market has been studied in the report with the detailed profiles of the key players operating in the market.

Adidas AG
ALO LLC (Color Image Apparel Inc.)
Barefoot Yoga Co
Ecoyoga Ltd
EuProMed s.r.o.
Hugger Mugger
JadeYoga
Liforme Ltd.
Lululemon Athletica
Manduka
prAna (Columbia Sportswear)
Yaazhtex

Yoga Mat Market Segmentation:

Our report has categorized the market based on region, material, end use and distribution channel.

Material Insights:

PVC
TPE
Rubber
Cotton and Jute
Others

End Use Insights:

Yoga and Fitness Clubs
Household
Others

Distribution Channel Insights:

Supermarket and Hypermarket
Specialty Stores
Online Stores
Others

Regional Insights:

North America (United States, Canada)
Europe (Germany, France, United Kingdom, Italy, Spain, Others)
Asia Pacific (China, Japan, India, Australia, Indonesia, Korea, Others)
Latin America (Brazil, Mexico, Others)
Middle East and Africa (United Arab Emirates, Saudi Arabia, Qatar, Iraq, Other)

Key highlights of the report:

Market Performance (2018-2023)
Market Outlook (2024-2032)
Porter’s Five Forces Analysis
Market Drivers and Success Factors
SWOT Analysis
Value Chain
Comprehensive Mapping of the Competitive Landscape

About Us

IMARC Group is a leading market research company that offers management strategy and market research worldwide. We partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses.

IMARC’s information products include major market, scientific, economic and technological developments for business leaders in pharmaceutical, industrial, and high technology organizations. Market forecasts and industry analysis for biotechnology, advanced materials, pharmaceuticals, food and beverage, travel and tourism, nanotechnology and novel processing methods are at the top of the company’s expertise.

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