Top UGC Video Agency in India
In a digital ecosystem, consumers are subjected to different types of content; most are created to sell them something or make exaggerated claims. Hence, they rely on the opinions of other consumers for decision-making. The innovations in social platforms to provide more immersive user experiences have made the production, sharing, and communication of information between consumers more accessible. For instance, users sharing their experience with a new smartphone through IG Reels will attract many in the comments, inquiring about the price, performance, specifications, warranty, etc.
As a business, more people are exposed to your brand, your products get more visibility, and you experience higher returns when you become a topic of conversation between consumers – and you can accomplish this through user-generated content (UGC), which brings 29% more conversion than other types of campaigns (Source: search logistics).
Making UGC videos that instantly go viral once uploaded online is an art that follows the proper attention to detail, product placement, humor, message delivery, graphic usage, call to action, and many other requirements – that only select entities – as a top UGC video agency has mastered.
This is why you are here, isn’t it? – to learn more about the UGC agency and if you should consider investing in one. You have come to the right place.
What is a UGC Video Agency?
The best user-generated video agency has experience and networks to back up their reputation. They have worked with multiple UGC creators and are equipped with the latest resources for your video marketing campaign’s pre-production, production, and post-production stages.
A top UGC agency is in sync with real-time industry trends and regulations. Its executives understand your expectations and work with relatable creators on UGC videos that reach your target audience with compelling narratives to help you establish a unique Identity for your business.
Why Do Businesses Need a Top UGC Video Agency in India?
Attention-grabbing Hooks
With accurate answers to questions about your products and services and the use of the latest industry statistics, anecdotes, popular social media trends, and inbuilt platform features like AR filters, gift cards, emoji sliders, or polls, the executives at a UGC video company create relatable hooks that make your audience think they will miss something important if they scrolled or swiped past your branded content. As a result, they stay, listen to your promotional messages, and convert to your objectives.
Captivating Lighting Details
A top user-generated video company in India has state-of-the-art facilities that house heavy-duty lighting equipment like LEDs, strobes, reflectors, softboxes, etc, and professionals who manage them to ensure the light in your UGC videos is efficiently distributed. That means the actors and products receive adequate focus, and there is not too much or too little contract that can hamper your audience’s viewing experience. Another advantage is a creative genius with an eye for detail. They understand how the light is reflected from your products and what is the best position and time of the day to capture aesthetically pleasing raw footage.
Research-oriented Campaigns
Top user-generated video companies in India consider the upcoming trends and patterns in the following parameters –
- Audience decision-making triggers.
- Consumer reaction to branded videos.
- Consumers’ sentiments towards your company policies.
- Consumers’ motivations behind choosing your products and services.
- Legal guidelines from authoritative bodies govern the use of UGC videos.
- The future marketing potential of your branded UGC content.
The data collected through time-tested methodologies and complex listening and monitoring Technology allows a UGC agency to create personalized UGC videos that deliver maximum results for your investment.
Types of UGC Content Produced by the Best User-Generated Video Agency
Testimonials
Testimonial videos created by a UGC agency are designed to be social proof for your company, with authentic reviews, statements, success stories, and experiences recorded from customers’ mouths. The key emphasis is on customers’ raw emotions when they use your products and services. Testimonial videos are repurposed and reused across touchpoints like your website homepage, review platforms, or eCommerce product landing pages to help viewers collect vital pointers about your organization.
How-to Videos
A UGC video agency ensures your brand’s potential customers are empowered to use your products (especially if they are complex to set up or configure through multiple components, software, and systems) – by having real people provide step-by-step guidance on how to use them. For example, a photographer shows audiences how to assemble a new camera, pick the proper ISO or focus settings, and mount and use it on a tripod.
Unboxing and Reviewing
UGC video agency makes reviews from customers – while they unbox your products, more authentic by using shifts in camera angles – in contrast to professional video shooting and no structured scripts with sales dialogues. This shows that your business does not influence the customer’s opinions – but rather their own experiences, which is essential to get your target audience invested in your products. Furthermore, unboxing and reviewing videos that feel natural has a higher potential of going viral.
Advertisements
A UGC agency specially creates UGC video ads to promote your products and maximize conversion. This follows a structured approach with detailed scripts, professional camera angles, etc., which starts by addressing your audience’s pain points before positioning your products or services as a solution, creating a sense of urgency, and ending with a powerful call to action. A UGC video agency will test different UGC video ad formats to find a mix that brings the highest sales.
