Last time we checked, there were around 4.8 billion social media users across the globe. It’s like 59.9 percent of all the people in the world. Shocked? We were too when we discovered this fact on Search Engine Journal.

It’s like an entire planet out there. And only those businesses that have a presence on this planet will survive.

That said, building a profile on a random platform isn’t a solution. You need to build a strategy. With a proper strategy, you can become a preferred brand of your customers. That’s where the role of social media marketing companies become so prominent.

We’re also here to help you in the process. We’ll talk about the top social media marketing strategies to follow for some fabulous results. Let’s unveil them one by one.

Top Social Media Marketing Strategies to Elevate Your Brand

1. Power up with Social Media Influencers

Partnerships Imagine your brand getting a shoutout from your favorite internet personality. That’s the magic of influencer collaborations. These digital trendsetters hold the key to unlocking a world of potential customers who hang onto their every word. Strategically teaming up with influencers can give your brand the star-studded boost it deserves.

You don’t have to collaborate with someone having millions of followers. Even those with followers above 50k help you out.
Many influencers will work with you without any payment in cash. You can send them the samples of your product/service that they review or simply talk about in one of their posts or videos.
Try to get an influencer that creates content around the theme of your brand.
Avoid someone who creates controversial posts and videos. Collaborating with them can tarnish your brand’s image.

2. Ride the Viral Wave

Remember that viral dance challenge that took the internet by storm? Jumping onto trending topics and challenges isn’t just for fun—it’s a savvy business move. When you weave your brand into the fabric of what’s trending, you snag a front-row seat in your audience’s social media feed. Get ready to ride the wave of likes, shares, and comments!

A good idea to discover the viral topics is to explore the Reels section on InstaGram or the trending hashtags on Twitter.
Make sure you don’t copy the content of other popular or random creators.
If you’re creating a video for InstaGram – involve your employees. Most of them won’t mind being a part of the video.
Avoid creating content on a topic that was viral a year ago. It will look outdated to your audience.

3. Consistency: Your Secret Sauce

Think of your social media as a daily rendezvous with your fans. Consistency is key to keeping your audience hooked. Whether it’s a Monday motivation quote or a Friday funny, showing up regularly creates a loyal tribe that can’t wait to see what you’ll do next.

It’s always a great idea to have a content calendar. You can decide what to post on a particular day of every week. For example, Monday could revolve around office-themed jokes – especially Monday Blues.
A company offering social media marketing services will help you in the process of consistent posting.
The use of hashtags should also be consistent to build an audience.

4. Pick Your Platform Wisely

Let’s be real, you don’t have to conquer every social media platform out there. Choose the one that syncs perfectly with your brand’s vibe. From the visual wonders of Instagram to the snappy conversations on Twitter, your playground matters. Go where your people are, and make that platform your business BFF.

5. Engage, Engage, Engage

Picture this: You walk into a party, and everyone wants to chat with you. That’s the feeling you want to give your audience. Responding to comments, asking questions, and just being present can turn casual scrollers into die-hard supporters. A little engagement goes a long way!

Respond to the comments as soon as possible.
Even if the comments are not positive, don’t reply rudely. Try to keep the tone positive and humorous.
Answer the queries of your customers without delays.

6. Game On with Giveaways

Who can resist the allure of a giveaway? Sprinkle in some contests with jaw-dropping prizes, and watch the magic unfold. From tagging friends to sharing creative posts, these games boost your visibility and add an element of thrill to your online presence.

A contest every 15 days or month can be a good idea.
Ensure the quizzes or other contests are fun and match your audience’s tastes. That’s why audience analysis is so crucial. Again, social media marketing companies can help you here.

7. Lights, Camera, Interaction!

When it comes to visuals, don’t settle for less. High-res images and eye-popping videos are your golden ticket. They grab attention like a magnet and showcase your brand in the best light possible. Remember, the virtual world is your stage—so dazzle your audience!

Creating images on free tools might not result in engagement. Hire graphic designers or companies that have amazing in-house designers.
Even if you’re creating content on LinkedIn – images and videos are inevitable.

We hope your company grows leaps and bounds with these surefire tips. Don’t forget it’s all about the blend of good strategy, great team, and the best team. Hiring a social media marketing company provides you with all these things.