Does your company understand the importance of branding? Does your company host a lot of events? Is it the ultimate marketing campaign you pull to bring business your way?
If yes, you’d know the importance of putting up your brand posters. However, brand posters aren’t the only medium to get your message across anymore. That’s because the pull-up banners are more convenient, portable, and can be customized with your brand details. The banners are widely used for informational as well as promotional promises.
The primary reason behind their popularity is the ease of use – they can be retracted and put in the car for repetitive usage. So, if you weren’t using the pull-up banners already, we are sharing more about their versatility because it’s the ultimate marketing tool you need.
1. Suitable For Every Event
A well-designed pull-up banner is one of the best additions to in-person events, such as trade shows, exhibitions, and conferences. In addition, you can use them at product launches as they help communicate your brand message as well as the product/service features. In fact, using colorful graphics and a brand-centric color scheme can help you create brand awareness.
In addition to the in-person events, you can use the banners at community gatherings and festivals because they help draw the attention of the target customers. It’s a great tool to market your brand as compared to competitors who don’t have a banner set up. Imagine one stall with a pull-up banner that explains the brand and its offering while the other doesn’t have anything; which one will you choose?
If you would choose the first option, it’s time you invest in pull-up banners.
2. Suitable For Storefronts
If you have set up a shop to sell your products and services, remember that putting the brand poster above the shop’s door isn’t enough. That’s because not everyone is going to stop and look upward, right?
So, it’s recommended you set up the pull-up banner in front of the shop to advertise your brand as well as the products and services you are offering. Also, a banner with a promotional offer or discount will grab more attention. The banner can also help market the new product or service launch, and if you have an event coming up for the public, a banner will be helpful. Keep in mind that these banners are great for spreading awareness about your brand, which helps increase sales and traffic.
3. Cost-Effective
Advertising and marketing can be extremely expensive. Launching a digital marketing campaign will cost thousands of dollars and might not even bring customers. In that case, you can use pull-up banners because they are affordable and have a tangibility advantage. For instance, the customers can see and hold the banner to see what’s written on it as compared to online ads that get lost if they swipe by mistake.
The second factor is that banners are durable, so you can use the same banner multiple times, promising higher value for money. On the other hand, if you opt for digital ads, they have to be monitored and optimized multiple times, which costs money. As far as the banners are concerned, they can be upgraded in much lesser amounts, if needed.
4. Higher Brand Awareness
It’s human psychology to recognize and remember banners because they are tangible as compared to hundreds of ads we see on social media platforms and never remember. These banners are put out in the open, which helps attract customers and leave a lasting impression – it can increase the chances of word-of-mouth marketing. As a result, you can increase brand awareness and recognition in the competitive market.
5. Higher Chances of Grabbing New Customers
Digital marketing campaigns often fail to reach the target audience, but pull-up banners don’t. When designed properly and put up in the right places, a pull-up banner will spark interest in your brand as well as the services and products you offer. The banners are extremely effective if you want to capture the attention of specific customers.
6. Customization
The pull-up banners can be customized according to your brand’s requirements just like work hoodie, such as logo, name, products/services, and color scheme. It will help your potential customers memorize your brand. In addition to this, you can get the lighting done with your banner, with which you can advertise your brand during night-time and low-light conditions. These banners are designed with a 5W LED spotlight that illuminates your brand name or products/services on the banner.
7. Efficient Usage
The pull-up banners are retractable, which means you only have to roll or Pull up Banners when the event is over or the shop is closed. It’s an instant setup, and you can pull them down easily as well. These banners are a perfect choice for a sales team that has to advertise your brand at trade shows and exhibitions. The efficient design ensures that you can easily set up the banner, so you can focus on making sales and connecting with customers.
The second factor is portability. On average, these banners are sized 3x7ft, which is big enough to print your brand details as well as other products or services (it ensures that customers can see the important details). Still, it can be retracted and put into carry cases, making it portable for different events. However, these banners can be customized into smaller sizes if you want.
Tips To Select the Best Pull-Up Banners
A pull-up is a reliable and versatile marketing tool, but you’ve to select the right size and quality to ensure it delivers the promised results. So, check out the following tips and add an edge to your brand’s marketing!
- Materials – the pull-up banners are made from different types of material, but not all of them are durable. Ideally, you should use vinyl because it has a higher water resistance and durability. However, the film is another option if you need something more flexible (it’s thin and easy to roll).
- Graphics – the banners must have eye-catching graphics and bright colors because they help grab the customers’ attention. In addition, the text should be big enough so it’s easy to read.
- Size – choosing the right size for your banner is extremely important. The banners are customizable, so it’s recommended to use bigger banners for outdoor events. However, smaller dimensions are recommended for indoor events.
- Setup Location – the banner should be placed at the right spot for maximum visibility. Ideally, you should put the banner at the entrance, but if you have set up the booth at an exhibition or trade show, the banner should be right beside your booth. It helps ensure quick action by the potential customers.
The Bottom Line
Using pull-up banners for marketing is one of the most affordable and effective ways of promoting your products and services. That’s because it can bring traffic and generate leads, promising more sales. However, if you are running a digital marketing campaign on social media as well, it’s recommended that you use those graphics and designs on the banners to create a consistent brand appearance.
If possible, put up the pictures of your pull-up banner on social media profiles’ stories to increase customer traction. So, are you ready to customize the pull-up banners and revamp your marketing?
