India has witnessed a notable surge in the import and consumption of global liquors, reflecting changing consumer preferences and a growing interest in diverse alcoholic beverages. Here are key aspects of the exploration of global liquor imports in India:
Diverse Spirit Imports:
India has become a hub for the import of a wide range of global spirits, including whiskey, vodka, gin, rum, tequila, and liqueurs. International brands from traditional spirits-producing countries as well as emerging markets have gained popularity.
Premiumization Trend:
There is a noticeable trend toward premiumization, with consumers showing an increased willingness to explore and invest in higher-quality and premium imported spirits. This is particularly evident in metropolitan areas and among urban consumers with higher disposable incomes.
Whiskey Dominance:
Imported whiskies, including Scotch, Bourbon, and Irish whiskey, have seen significant growth in India. Consumers are increasingly experimenting with different styles and expressions of whiskey, and single-malt Scotch whiskies, in particular, have gained a dedicated following.
Cocktail Culture Influence:
The rise of cocktail culture in India has contributed to the demand for a diverse range of spirits. International Gins, vodkas, and tequilas are often in bars and restaurants, influencing consumers to explore mixology and experiment with new cocktail recipes.
Craft and Artisanal Spirits:
Alongside mainstream global brands, there is a growing interest in craft and artisanal spirits. Small-batch and unique products, including craft gins, boutique rums, and artisanal vodkas, appeal to consumers seeking distinctive and authentic experiences.
Educational Initiatives:
Importers, distributors, and brands have engaged in educational initiatives to raise awareness and knowledge about global liquors. Tasting events, masterclasses, and promotional activities help consumers understand the nuances of different spirits and appreciate the diversity in flavors.
Wine and Beer Imports:
In addition to spirits, there has been an increase in the import of international wines and beers. Wine enthusiasts have access to a variety of global labels, and craft beers from different parts of the world have found a niche among beer connoisseurs.
Regulatory Changes:
Changes in regulatory policies, including reductions in import duties and easing of restrictions, have facilitated the import and availability of a broader range of international liquors in the Indian market.
Here are some companies that do global liquor imports in India:
Pernod Ricard India:
Pernod Ricard is a global spirits and wine company, and its Indian subsidiary is actively involved in importing and distributing a wide range of international brands. They have a diverse portfolio that includes whiskies, vodkas, gins, and other spirits.
Diageo India:
Diageo is a multinational alcoholic beverage company, and its Indian operations play a significant role in importing and distributing global liquor brands. Diageo’s portfolio includes popular labels in categories such as whiskey, vodka, and rum.
United Spirits (a subsidiary of Diageo):
United Spirits Limited is one of the largest spirits companies in India and is a subsidiary of Diageo. It has been actively involved in importing and marketing international spirits, contributing to the availability of a diverse range of brands in the Indian market.
Sazerac Company:
Sazerac is a major American spirits company that has expanded its presence globally. In India, Sazerac and its subsidiaries may be involved in importing and distributing their portfolio of whiskies, bourbons, and other spirits.
Radico Khaitan:
Radico Khaitan is an Indian spirits company that also engages in importing and distributing international brands. Their portfolio includes a mix of both Indian and global spirits.
Aspri Spirits:
They handle brands across categories such as wine, spirits, and beer.
Sula Selections:
While primarily known for its wine portfolio, Sula Selections also includes imported spirits. It plays a role in bringing international liquor brands to the Indian market.
Moët Hennessy India:
Moët Hennessy, a part of LVMH (Louis Vuitton Moët Hennessy), is known for its premium wines and spirits. In India, Moët Hennessy is involved in importing and distributing luxury spirits and champagnes.
Solis Group India:
The Solis Group is a partnership of three leading companies namely Solis Sales India, Indus Distributions, and Mohan Brotherss. They are dedicated to import, curate, and distribute the finest quality alcoholic beverages and provide bespoke services related to the alcoholic beverage industry.
These companies often collaborate with global brands, acting as importers and distributors to make a diverse range of international liquors available to consumers in India.
About Solis Group India
The Solis Group is a partnership of three leading companies namely Solis Sales India, Indus Distributions and Mohan Brotherss. They import, curate, and distribute the finest quality alcoholic beverages and provide bespoke services related to the alcoholic beverage industry.
We work in tandem with our brand owners and suppliers to launch, position, market, and distribute their products with the benefit of a formidable team with in-depth knowledge and experience of the Indian marketplace. We have a strong, nationwide sales and distribution network headed by a team of professionals who create and execute a turnkey solution for each brand to successfully access the rapidly growing Indian market.
SOLIS SALES INDIA
Solis Sales India is actively in curating and promoting brands in the imported foreign liquor space. We take care of brands that are owned by giants such as Pernod Ricard, Beam-Suntory, etc., and are responsible for making their brands available domestically in the Indian Market.
We have been catering to the Indian liquor industry for close to a decade making sure that the best sales and marketing solutions are provided to the brand owners.
INDUS DISTRIBUTIONS
Indus Distributions has been a forerunner in the field of Sales, marketing, and distribution. It has represented and continues to represent companies like DIAGEO, Moet Hennessy, William Grant & Sons, Brown Forman, Modi Illva, Mahou India, etc.
The firm has an in-depth knowledge, expertise, and network to handle the biggest global brands and seamlessly manages the distribution and logistics of approx. 500,000 plus cases of alcoholic beverages annually.
MOHAN BROTHERSS
Mohan Brotherss was incorporated to take over the businesses held by Mohan Brothers Private Limited (“MBPL”). A company that has been a leading name in the alcoholic beverage space since 1977. MBPL has been synonymous with the alcoholic beverage industry for more than four decades. Mohan Brotherss has maintained and upheld the goodwill and positive work ethics that were at the core of MBPL.
Mohan Brotherss represents, imports, and distributes various brands of international repute. It has not only retained the brands that were represented by MBPL over several decades but has also added many prestigious new ones to its portfolio.
Currently, we represent the highly prestigious wine, beer & spirits houses from across the globe. Such as Barone Ricasoli, Bersano, Tommasi Family Estates, Tenuta Talamonti, Les Vins Georges Duboeuf, Maison F.E. Trimbach, González Byass, Niepoort Vinhos, Bodega Salentein, Bodega Cremaschi Furlotti, Kiku-Masamune, Iichiko, Sapporo, The Shed Distillery-Drumshanbo. Merryvale Vineyards, Ironstone Vineyards, BORCO, Wenneker Distilleries, Maison Dolin, Bayadera Group and many more.
Mohan Brotherss is also a proud preferred supplier to diplomatic missions. Such as American Embassy, Canadian Embassy, South African Embassy, and many more.
