The right web copy pulls users in and makes a connection with them. This is exactly what drew us to this luxury construction company’s homepage, which features encouraging and inspiring words that show the true value of their work.
They also showcase their projects beautifully, giving potential clients a clear picture of what they can do for them. It’s a well-balanced homepage design that works for both the company and the users.
1. Relevant Domain Name
Whether potential clients are searching for the right contractor for their personal building project or looking to hire a company to handle large commercial projects, they will want to find out more about your services and what sets you apart from the competition. This starts with a good website design.
The Case Studies page is also a great example of how to display important information in an easily digestible format. This benefits the user and allows them to quickly understand how the company can help them with their specific project. This is a win-win for everyone involved!
2. Keyword Research
Construction websites need to be tailored to meet the needs of their target audience. This involves conducting keyword research to identify the search queries that users type into a search engine when looking for information, products, or services related to your business.
Using this information, content creators can create pages on the website that address the search queries that your target market is typing into a search engine. This helps your website rank higher in SERPs and attract more traffic.
Additionally, you can use the hero section on the homepage to highlight your main services or products and hook visitors into browsing the rest of the site. This also helps you establish yourself as an industry expert and build brand awareness.
3. Mobile Responsiveness
Many potential clients in the construction industry are on-the-go and looking for information online. Therefore, it’s essential that your website is responsive and looks great on all devices.
Keeping people on your website for longer is one of the best ways to increase conversions. This can be done by providing useful content, and directing them to different pages of your site.
It’s also important that your navigation is easy to use. McCarthy’s website uses an effective menu structure that allows users to quickly find the information they are looking for. It also features a variety of images that showcase their work, which helps to create a sense of professionalism and credibility. It also includes a contact form, which is a great way to encourage potential customers to reach out.
4. Visually Appealing
For construction companies that rely on word-of-mouth referrals, a website is often an afterthought. However, as people look for goods and services online more than ever before, potential customers expect businesses to have a strong web presence.
A professionally designed website can help a business stand out from competitors and capture the attention of prospective customers. Websites are also a critical component of attracting and recruiting talent. Today’s job seekers are more discerning than ever, and a well-designed website is one of the best ways to showcase a company’s professionalism and quality of work. In addition, a website can help build trust and authenticity with prospective clients. This is especially important for contractors that primarily service commercial and residential clients. Client testimonials are a great way to provide social proof and establish credibility with potential customers.
5. Optimized for Search Engines
Having an SEO-friendly construction website is a great way to boost your business’ visibility and reach. By including relevant keywords in your content and optimizing your site’s design, you can improve your site’s visibility in organic search engine results and attract more traffic.
The best way to showcase your company’s work is by having a portfolio on your website. This will help potential clients see your previous projects and build trust with your company.
Additionally, having a contact page on your website will allow customers to get in touch with you at their own convenience. This can be especially helpful for those who may feel uncomfortable talking on the phone or don’t want to wait around while someone calls them.
6. Client Testimonials
In a construction industry where anyone with a hammer can call themselves a contractor, client testimonials are important for setting business credibility. Seeing past clients’ positive feedback on your website is a great way to put new customers at ease and distinguish you from competitors.
Castle Homes takes this idea to the next level with their video testimonials, which are a huge boost for building trust. Their video intro is a sleek and attractive design that takes users right into their showcase page where they can see the quality of the company’s work.
It’s also important for construction websites to have a toll-free phone number displayed in a prominent location. This is a great way to connect with potential customers immediately and avoid the hassle of playing e-mail tag. Especially in an industry that deals with expensive projects, customers want to get a hold of someone as soon as possible.
7. Visually Appealing
Construction companies should showcase their projects and services on a well-designed website. This makes it easy for potential clients to see their work and decide whether they’re the right fit for them.
Construction websites also need to have an aesthetic that is clean and organized. Avoid using too many images and animations that may distract visitors from finding the information they need.
The copy on this website is very clear and concise, and it does a good job of capturing the attention of users who are looking for a construction company to work with. It also highlights the values of this construction company, which gives them a more personal touch and allows their potential customers to connect with them more. This helps build brand loyalty and leads to more referrals. They also offer a free quote option, which is an excellent way to gain new customers.
8. Easy Navigation
While it’s great to have a clean, professional-looking construction site that conveys a sense of confidence and expertise, you also need to provide visitors with the information they are looking for. Intuitive navigation helps keep them on your site longer, reading content and checking out your past projects.
This can help increase your conversions and overall website performance. It’s also important to keep in mind that your site must be mobile responsive. If your website isn’t mobile responsive, then it will be hard for visitors to navigate and find the information they need.
If you need a new construction website or want to improve your existing one, give us a call! We can create a responsive website that will help you reach more potential customers and grow your business. Contact us today to get started!
9. Visually Appealing
Aesthetics are important in web design for a construction company because they can have an impact on the user experience. Choosing a color scheme that is consistent with the company’s branding and adding images that are relevant to the company help create a visual appeal.
A visually appealing interface makes it easier for users to navigate through a website and find information they are looking for. This can increase visitor retention, which in turn can lead to more conversions and brand loyalty.
Instead of using a templated site to build your own construction company website design, you can hire an experienced web design company to do the work for you. This can save time and money and allow you to focus on your business’s operations. Hiring a professional also allows you to include custom functionality like online forms, booking systems, and calculators on your construction website that are not available with a templated website.
10. Relevant Content
A great website design is one that captures a visitor’s attention. It adheres to time-tested psychological principles that are proven to convert people into customers.
One way to do this is to have relevant content on your site. For example, if your construction company specializes in high-end residential projects, then it’s important to have photos of your past work on your website. This will show prospective clients that you are qualified to do the job and that they can trust you.
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