Food delivery services offer a plethora of benefits to restaurants by shifting their food business online, increasing their visibility, providing them exposure, and building a strong customer base. Food delivery platforms take care of the entire process, from ordering to delivery, saving restaurant owners time and resources.
This is an economically better option for restaurant owners because they are simply required to pay a commission fee and have the entire process managed by the platform.
There are various advantages to partnering with a food delivery service. An established and reputed food delivery services will bring more customers to you, which will open up doors for you to woo your customers with your delicious cuisine and great service. Soon they will become your loyal customers, bringing you profits.
Things to consider before partnering with a food delivery services app
Commission Fees: You need to check with your preferred food delivery apps regarding how much commission they are charging and choose your options wisely. A very high commission would mean you would be giving away a huge part of your profit to your food delivery partner. Try to choose a platform with a decent amount of commission and good services.
Company’s Reputation: Do a thorough check of the company you are partnering with and rule out any doubts you may have about them. Check their previous track records and analyse how well they have been performing. Only then should you move ahead with your partnership. You must always remember that if you want to build a brand, you should partner with a well-reputed delivery service. A food delivery partner with a tainted reputation will also tarnish your image.
Type of Contract and Paperwork: You must be very careful with the legalities surrounding your partnership. Read all the clauses very carefully before making any final settlement. Consider all the factors and see if they align with your future plans and goals; moreover, if you are going to benefit from them. One should check carefully for any hidden clause, as once you sign the contract, you will be legally bound.
Delivery Fleet: Check with the company regarding the number of drivers they have employed for delivering food to customers. They should have enough drivers in your targeted areas, or else you will not be able to deliver your products effectively to your customers.
Food Delivery Partners to Partner with in India
HathMe
HathMe is a quick commerce company that has started its operations in Delhi NCR, and is spreading rapidly across India. It has partnered with a huge number of restaurants and merchants, owing to its enticing benefits like free food delivery for merchants, free registration, lower commission rates, early release of payments, and brand building. HathMe brings quality to customers at reasonable prices. It also brings opportunities for delivery partners to join HathMe’s delivery fleet full-time, part-time, or on weekends.
HathMe has a very interactive and user-friendly interface, live order tracking, customer support, and multiple payment options like UPI, net banking, card, and cash on delivery. HathMe has a huge potential for growth and is sure to bring you success.
Pros: only 20% maximum chargeable commission rates, brand-building for customers, and optional GST
Cons: The only con is that it is in its formative stage.
Zomato
Zomato is a popular food ordering platform operating all over India and several other foreign locations. It also acts as a restaurant discovery app. Since Zomato’s sixteen years of operation, it has garnered over 100 million users. Zomato has collected a wide number of customers’ data, which comes in very handy while making personalised recommendations for customers. This is also very useful for restaurants because they get a huge customer base to target and grow their business.
Zomato is a big brand and has invested well in developing an app with a very attractive and easy-to-navigate user interface. There are feedback and review options available, regular offers and discounts, and multiple payment options like card, cash on delivery, wallet, pay later, net banking, and UPI.
Pros: It is popular, has millions of users, and has an extensive user database.
Cons: Commission fees may be high, and there is tough competition.
Swiggy
Swiggy is known for being one of the fastest food delivery platforms in India. Swiggy’s user interface is very simple yet attractive. It is easy to use, and there are plenty of options on the menu to choose from. It has partnered with over 3 lac restaurants and developed a huge customer base over the years. Very much like Zomato, Swiggy will also help you reach a huge number of customers. It operates all throughout India.
Swiggy offers features like live order tracking, fast delivery, offers, 24×7 customer support, ‘one membership’, and multiple payment options.
Pros: Popular and reliable, good customer base, and attractive features
Cons: Commission fees may be a little high, and there are plenty of restaurants that have carved a name for themselves, which means it is competitive.
MagicPin
MagicPin has been on the market for 8-9 years now, and it has gathered over 10 million users. It operates in cities like Pune, New Delhi, Mumbai, Bangalore, Kolkata, Hyderabad, Noida, and Gurgaon. MagicPin gives local businesses a platform and helps them build a brand name for themselves.
MagicPin is also popular among customers, and for this very reason, it is expected to grow further and gain more customers.
Pros: It helps local businesses and has a decent number of users.
Cons: It is limited to a few major cities.
Conclusion
We advise you to consider and weigh all the above-mentioned factors before finalising a food delivery partner for your restaurant.
You may consider partnering with the HathMe food delivery services app; it is spreading rapidly and will also help you spread your business just as fast. You can take your food business online with minimal investments and earn huge profits.
Download the HathMe food delivery app from the Google Play Store and register your business to grow.
