Social Networks Trends In 2023
To take your brand to the next level, it’s critical to stay on top of the latest social media trends. Knowing the most important communication channels is important, but it is not enough. Staying up to date on the trends for 2023 will allow you to take advantage of omnichannel and SEO, explore social selling and private communities, and rise to the challenge of creating video content and going with the BeReal flow. By being aware of how you will be able to connect with your audience in the coming months, you will be able to take control of the image your brand projects.
What does the current relationship of the population with social networks tell us?
According to the, We Are Social and Hootsuite Digital 2022 study, the number of social media users has increased by 10.1% this year compared to 2021, meaning there are more than 4.62 billion users worldwide. In addition, the Statista study shows that users spend an average of more than 2 hours and 25 minutes a day on social networks. With this wide presence on the networks, it is very likely that you can also find your target audience on them. Therefore, it is crucial to identify where and when to engage with your buyer personas in order to be successful.
What social networks should you take into account for your marketing strategy according to the trends in social networks for 2023?
Before we explore the trends for the coming year, let’s take a look at the top most popular platforms overall. Here are six options we recommend you consider:
Facebook: With 2.9 billion monthly active users, Facebook remains the most popular platform for people and marketers worldwide. Although other social networks are gaining ground, Facebook is still the most relevant, especially for advertising campaigns. Also check Descargar videos de Facebook
Instagram: this platform is the favorite of influencers around the world and will continue to trend thanks to its image and video format, especially with Reels. In addition, it stands out for having a higher level of engagement with users than Facebook.
TikTok – By 2023, TikTok is coming to the most popular social network as it has increased its number of users all over the world. In fact, it is the fastest-growing social network since its launch in 2016.
Twitch: This streaming platform has proven its importance in the internet community. Its unique features make it an attractive option for new marketing strategies. Its effectiveness lies in the fact that it allows you to display a wide variety of content that helps to get closer to the public.
Twitter: Twitter has adapted very well to new trends with its latest updates. Among its future plans are new functions such as monetization (even with Bitcoins), the creation of audio content, and financial, technical, and marketing support.
LinkedIn: if your company is B2B, you should not forget the potential of LinkedIn as the main professional social network.
Do you want to be aware of the trends in social networks for 2023? Here we present the top 11:
Authenticity and reality (BeReal):
The new generations seek to move away from the artificial and the unoriginal. For this reason, BeReal is becoming more and more popular, that is, being authentic online and sharing more organic content without filters or posturing. Doing so allows you to be faster and more immediate (without having to spend time tinkering or looking for the perfect angle). This trend has a lot of potentials, as it has been one of the main competitors for TikTok in 2022, especially among the younger ones.
New niche platforms:
What is a niche social network? They are alternative channels to the big names, such as Facebook or Instagram, which offer a smaller number of users, but with more similar profiles. The similarities between the users of this type of network may have a professional or personal origin. Some examples are Twitch, ClubHouse, Goodreads, and El Tenedor. These networks are specialized in a specific area, attracting all those interested in the topics covered and in the community they offer. The most prominent benefits of developing actions on these platforms are having a greater understanding of the audience and knowing that the public has a genuine interest.
Shorter and more dynamic videos:
Trends in social networks show us that visual content, especially videos, is becoming more and more important. Even the most general platforms are opting for this format since it is what users consume the most and want to see. Although it can be a creative challenge for brands to have to communicate a lot in a short time, those that manage it have a great advantage. Did you know that short videos have a much higher ROI than long ones?
Today, exclusivity, personalization, and personalized attention are different factors that are more valued than ever. For this reason, many people and brands decide to implement their social media strategy in private communities, such as Telegram, Slack, or Discord. On these platforms, you can find users and brands looking for specialization and privacy, even if that means giving up notoriety and having a large following in exchange for greater authenticity. This trend shows that honesty and community are increasingly important values and that people are looking for closeness and real connection.
More ephemeral content, less fixed content:
In line with the Real trend, which leads us to improvise more and prepare content less, comes this current that inspires us to seize the moment and share it immediately. It is a new way of consuming images or videos that seeks to connect with the audience on a deeper level and provide followers with the maximum update. Have you noticed the difference between people who upload stories daily and those who only share fixed posts on the wall? Brands can take advantage of the potential of the ephemeral and the attraction it has among followers if they bet on this type of unique and unrepeatable content.
SEO not only in search engines but also in networks (IG and TikTok):
SEO in search engines (not only Google but also Yahoo or Bing, among others) continues to be an important tool to attract traffic. But what is interesting among the trends in social networks is the fact that consumers are no longer just looking for information in search engines, but are increasingly turning to social networks to find answers. For example, isn’t it true that you started your last video information search on YouTube? It all depends on your age and habits, but many people post their queries directly on TikTok or Instagram. To start positioning on these social networks, it is important to update profiles, use keywords and hashtags, optimize images and links in the bio, use trending audio or filters, and share links through stories.
Greater advertising investment:
digital item is still a large part of the marketing budget. According to a Hootsuite survey, “more than 40% of respondents indicated they had seen a decline in organic reach and the need to spend more on paid advertising.” With many businesses not getting the organic reach they used to, those with bigger budgets will be increasing their ad spending to meet their goals.
It is a concept that combines virtual reality technology with marketing. It is a platform that offers complete virtual worlds where companies can do business efficiently and intelligently, thanks to the one-on-one connection with their customers. In addition, the metaverse merges with the idea of “digital twins”, which are virtual simulations of products and processes that allow new ideas to be safely tested and prototyped in the digital world. In the near future, the metaverse and artificial intelligence are likely to become a critical part of social media marketing strategy, enabling businesses to connect more authentically and humanly with their audience.
In an increasingly digital world, it is essential to have an omnichannel strategy in order to reach customers everywhere they are. This includes not only social networks but also e-commerce platforms, mobile applications, and chatbots, among others. The key is to find a way to tie all of these channels together in a cohesive way and provide customers with a single, consistent experience across all of them. For this, it is important to consider aspects such as design, messaging, and personalization, since all of them can help to differentiate your brand from the competition and provide an unforgettable experience for your customers.
The trend of Social Selling
It has grown exponentially in recent years and is expected to continue to rise in 2023. This technique consists of using social networks to promote and sell products or services directly through these platforms. Brands can harness the power of social media to reach their audiences more effectively and achieve greater reach for their sales. In addition, Social Selling allows companies to establish closer relationships with their customers and offer personalized and efficient customer service.
This form of advertising is very subtle and goes unnoticed by users as it is not perceived as advertising. This is what makes native ads unique and it is a growing trend. By not being intrusive, brand messages in paid media have a greater impact on the audience and achieve better results. Unlike traditional advertising, the focus of native ads is based on integrating with the context and providing value to the user. This leads to higher engagement and more conversions.