Find out the latest news from Google I/O that’s making digital marketing agency even more important online. TikTok, Instagram, Facebook, and YouTube are becoming really popular for brands to connect with people. With updates in search, it’s really important for marketers and small businesses to understand what’s trending in social media and how people are using it. Take a look at our selected 2024 social media facts to get a good idea of what’s happening online.

Social Media Statistics and Key Insights for The Year 2024

Here are the main social stats and key insights in 2024:

Billions of People using social media

In 2024, about 4.9 billion people all over the world were using social media. The number of social media users globally reached a new high of 4.9 billion and is expected to go up to around 5.85 billion by 2027. People aren’t just using one social media platform anymore. On average, they’re active on six to seven different platforms every month, showing how important it is for marketing to use multiple platforms.

In 2024, people really liked using social media apps, and those apps were worth about $49.09 billion altogether. Experts think that from 2023 to 2030, the value of these apps will keep growing at a rate of 26.2% every year because more and more people around the world are using super-fast 5G internet.

Advertising stuff on social media

Because of this huge growth, social media platforms need to change quickly to keep up. That means people who advertise stuff on social media need to change how they do things too.

Right now, the most popular social media platform is Facebook. Almost 2.9 billion people use it every month! YouTube comes next, with about 2.5 billion monthly users. These big numbers show just how much power social media has. To make the most of it, advertisers need to use tools that help them manage their social media accounts well.

Facebook Range

In the United States, Facebook is the most popular social media site. More than half of all visits to social media sites in the US are to Facebook. Even though other social media sites are also popular, they’re still not as popular as Facebook. This is true no matter what device people are using. So, for advertisers who want to reach American audiences, Facebook is really important.

On average, people in the U.S. have around 7 social media accounts. Around the world, the average person has about 8 accounts. The number varies from country to country, with India having the most at about 11.5 accounts and Japan having the fewest at around 3.8. These numbers show that social media is a big and varied place for marketers.

Time spent on social media

People spend a lot of time on social media each day. Globally, it’s about 145 minutes, or roughly 2 hours and 25 minutes. In the U.S., it’s a bit less at 2 hours and 7 minutes. Over a lifetime of 73 years, that’s about 5.7 years spent on social media. This means there’s a huge opportunity for marketers to reach people.

Short videos are the most popular type of content on social media. About 66% of people like them because they’re quick and easy to watch. These short videos, usually less than a minute long, are much more interesting to people than longer ones. Many people also like how real and easy to share they are.

Most people use their phones or tablets to go on social media, with 99% of users doing so. A big chunk, about 78%, only use their phones. Only a tiny fraction, 1.32%, use desktop computers. This means businesses need to focus on making their social media stuff work well on mobile devices. When making a website, it’s important to use a tool that works well on both desktop computers and phones.

Nigeria the top country to use social media

Nigeria leads globally in social media usage, with its citizens spending over four hours daily on social networks, exceeding the global average of 2 hours and 27 minutes. Emerging markets like the Philippines and India, with youthful demographics, also demonstrate high engagement levels. These insights underscore the significance of demographic and regional factors in planning effective social media campaigns.

In 2022, the average click-through rate (CTR) for social media ads was 1.21%, showing a slight decrease from the previous year’s 1.3%. This emphasizes the ongoing necessity for captivating ad campaigns to enhance engagement and conversions.

A significant 77% of businesses, particularly small ones, utilize social media to connect with customers in the increasingly digital business landscape. Beyond building brand awareness (44%), 41% of small businesses rely on social media as a revenue driver.

Interaction with brands on social media

Lots of people use social media, and many of them like following brands. This shows that people are changing how they interact with brands, wanting closer connections. So, it’s crucial for brands to be active on social media to keep customers loyal.

Younger people trust social media influencers more than famous people when it comes to product recommendations. They trust influencers because they seem genuine. This is helpful for marketers to know. On Instagram, there were a lot more ads in 2021 compared to before. This shows that Instagram is a big platform for advertising.

In 2022, companies spent a lot more money on influencer marketing than the year before. This shows that influencer marketing is becoming more important in advertising.

Get ready for the future of advertising on social media! Experts predict that the market for this kind of advertising will reach an incredible $207.10 billion in 2023. And it’s not stopping there – with an impressive growth rate of 4.53% each year, it’s expected to hit $247.30 billion by 2027. This means there are lots of opportunities for brands and advertisers to explore.

Digital world

Social media isn’t just about apps and websites anymore; it’s a constantly changing digital world that’s reshaping how we advertise. Platforms like TikTok, Instagram, Facebook, and YouTube are places where brands can really connect with their audience and grow. Our 2024 social media marketing agency can help guide you through this changing landscape and tell your brand’s story in exciting new ways.

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