Did you know that more than half of global consumers start their shopping journey on Amazon? [Source] That’s right – Amazon has become the go-to place for shoppers (instead of Google) to discover new products and learn about them.
So, if you’re a business owner who wants to reach these consumers, you need to be on Amazon. But how do you get started?
The first step is to create your seller account on Amazon, followed by accurately uploading product data. This can be a daunting task, especially if you have a vast catalog. However, for the success of your eStore, it’s essential to upload product data in the right form. Your product listings are what will show up in search results, so you need to make sure they’re accurate, informative, optimized, and engaging. This is where Amazon product upload services can be your savior. They can help you scale your business efficiently by working on already uploaded product details, saving time & resources, and streamlining the launch of new products on Amazon. How? Let’s understand that through this blog.
Why do growing businesses require Amazon product upload services to scale better?
To provide accurate information about product features & benefits to shoppers, a well-created product listing is essential. But with so many existing SKUs and the launch of new products, uploading and managing product data on Amazon can be a real headache for growing businesses, especially during seasonal sales. This is where outsourcing Amazon product upload services to a reliable third-party provider can help. It makes scaling easier for businesses as they can launch multiple products simultaneously, without investing their precious time in curating & uploading product data for them on Amazon.
Apart from being cost & time-efficient, Amazon data entry services have several other benefits for businesses, such as:
- Expert guidance
Amazon has set guidelines for creating and optimizing content, including limitations on title length, image size, and the use of derogatory language. Not adhering to these can suppress your listings and affect your account health.
Being an eCommerce seller, you might have a basic understanding of how to upload product data on Amazon, but an outsourcing partner has the proven marketplace experience and expertise you need to succeed. Utilizing their knowledge, you can increase your product’s organic rankings and conversions on Amazon.
- Improved rankings & product visibility
Experienced product upload service providers have a deep understanding of Amazon’s search algorithm. They ensure that your listings appear & rank higher in search results on relevant queries by incorporating appropriate keywords into your product metadata. They can identify the related search terms for your products based on competition, search volume & user intent utilizing advanced keyword research tools.
- Enhanced operational efficiency
By outsourcing Amazon product upload services to reliable third-party providers, you can utilize your time & resources more effectively to find new growth opportunities & work on them. Also, experienced Amazon listing management companies utilize advanced tools & techniques to automate the product upload process (along with a human-in-the-loop approach for quality check), which can be extremely useful for businesses with a large catalog or those that sell products on multiple eCommerce platforms.
- Flexibility
With third-party providers, you get flexibility in terms of the number of products to be uploaded and the frequency of uploads. This can be helpful if your inventory fluctuates or if you need to launch new products within a short time span.
What covers under Amazon product upload services?
The understanding of what is included under the Amazon product listing or upload service can differ for various businesses, depending upon their project requirements. However, the core services that are covered under this are:
- Keyword & competitor research: It is crucial to identify the most relevant keywords that potential customers are likely to use to search for your products. At the same time, analyzing your competitors’ listings is also important to see what they are doing well and where there is scope for improvement.
- Data enrichment: Product data must be complete, up-to-date, and relevant before it can be uploaded to Amazon. That’s why checking for absent attributes and appending the missing details from the manufacturer’s websites is a crucial part of product upload services.
- Data classification: It involves assigning labels to each data field based on which products fall under different pre-determined categories. Data classification helps businesses classify their product data for Amazon categories and sub-categories, so that target audiences can easily and quickly find their products on Amazon.
- Format conversion: To upload product data to Amazon, it must be in the correct format. Amazon supports Excel and CSV formats. Tools like Helium10 and Sellics can be used by the service provider to upload data from Excel. For CSV files, Amazon has a format called Amazon Flat Files or Inventory File Templates. These files/templates vary by category and country, so the service provider can choose the right one for your product categories and format the data accordingly for bulk upload on Amazon.
While Amazon product upload is a crucial & foremost service to outsource for businesses, there are several other related services that can be delegated to the service provider (based on their requirements), such as:
- Product description writing services
Amazon requires product descriptions for all your SKUs to determine the search position of your listing and inform shoppers about your product. As a seller, if you don’t have a product description ready for all items, you can take this service from experts. Professional Amazon description writers can showcase your product features & benefits in bullet lists (as recommended by the marketplace) for improved discoverability.
- Catalog management services
Product catalog management services are crucial for businesses to keep their item details up-to-date, organized, & accurate for shoppers. If you alter/update features or attributes of a product or discontinue/launch new products, updating and maintaining the product catalog is crucial to keep shoppers informed. The service includes several tasks, such as:
- Updating product information, such as titles, descriptions, pricing, and images
- Adding newly launched products to your catalog or removing the discontinued ones
- Managing product inventory levels
- Updating tax & shipping information (if required)
How can businesses maximize the utility of Amazon product listing services?
- Choose the right service provider – Not all Amazon listing companies can fulfill your requirements efficiently. For example, some providers specialize in creating listings for new products, while others are better at optimizing existing listings. Do your research to find a provider that has a good track record and offers the services you need. Also, consider their project experience and results provided to past clients.
- Provide clear and concise instructions – The more information you give your Amazon listing company, the better they can create listings that meet your needs. Share your target keywords (if you have a list), product details, images, categories, competitors, and any other relevant information.
- Review the listings carefully before they go live – Once your service provider has created the listings, be sure to review them carefully to ensure that they are accurate and complete. You should also make sure that the listings are optimized for search.
- Regularly ask for reports & updates – To keep track of whether the complete & accurate product data is uploaded by the service provider and how your listings are performing, request weekly or monthly performance reports from them.
- Audit the quality of listings from time to time – You can conduct data quality audits once or twice a month to ensure that listings meet both your business standards & Amazon guidelines for effective results.
By following these tips, businesses can choose the right service provider & maximize the utility of Amazon product upload services (and related ones) for seamless scalability & improved online growth.
