Discover the essential steps CMOs need to craft a successful product launch strategy in 2024, ensuring effective market penetration and success. Launching a B2B product involves numerous complex factors to guarantee success. Companies must position their brands effectively to highlight ...

TIMES OF RISING Latest Articles

Fueling B2B Success: Creating Experiential Marketing Strategies
As seasoned specialists in B2B experiential marketing, we recognize its vast potential for broadening brand reach. While traditional methods such as trade shows have their merits, integrating experiential elements can significantly amplify their impact. In this comprehensive guide, we delve ...
Unlocking Business Expansion with Customer Data Analytics: A Comprehensive Overview
For any business, customer acquisition is paramount to success, alongside the quality of the product or service offered. Regardless of the size of your customer base, converting them into profitable relationships hinges on having the right insights. In a nutshell? ...
Perfecting Customer Engagement: 9 Tested Techniques for Boosting Conversion Rates
Tailored customer engagement is now a cornerstone of modern marketing strategies. As marketers aim to refine their methods and expand their audience reach, customization emerges as a favored and highly effective tactic. Research indicates that personalized engagement can amplify revenue ...
Boosting Business Revenue: The Power of Intelligence Solutions
In the quest for staying ahead in the market and increasing profits, businesses are always exploring new strategies. One powerful tactic is adopting revenue intelligence, a comprehensive method that involves gathering, analyzing, and interpreting sales data to make informed decisions. ...
Customer Experience Automation: 7 Essential Practices for Enhanced Client Satisfaction
Customer Experience Automation In today’s competitive market, customers demand seamless and personalized experiences across all brand interactions. Remarkably, 86% of consumers are willing to pay more for an outstanding customer experience. However, meeting these growing expectations manually can be challenging ...

Demystifying Programmatic Advertising: Your Definitive Marketing Companion
In the fast-paced world of advertising, keeping up can be daunting. However, one area that has seen significant growth is programmatic advertising. Over the past two decades, the Interactive Advertising Bureau (IAB) has noted the increasing importance of programmatic advertising ...
Decoding Martech: A Definitive Handbook on Marketing Technology
Martech, or marketing technology, is commanding significant attention, as evidenced by its vast presence with 208 million Google search results. By 2023, the global market for marketing technology soared to a valuation of $670 billion, compelling marketers to allocate substantial ...
Mastering B2B E-Commerce: Your Complete Guide
In the United States alone, there are an estimated 3 million B2B enterprises, emphasizing the importance of streamlining transaction processes and operational efficiency. To address this need, B2B eCommerce emerges as a sophisticated yet straightforward solution. With a global market ...
Unveiling the Secrets of Successful Brand Strategy: Your Step-by-Step Companion
Your brand’s first impression on a new audience is brief, lasting only seven seconds, emphasizing the vital role of a strong brand strategy. In essence, branding involves crafting your brand’s identity to ensure it stands out amidst competitors. Developing an ...
The Crucial Need for Cross-Browser Testing in Modern Web Design
In today’s digital era, it’s imperative for websites and web applications to seamlessly function across multiple web browsers, ensuring users encounter a smooth browsing experience. Cross-browser testing has evolved into an integral part of the software development process. This overview ...
Decoding the Best Email Marketing Automation Tools for Small Businesses’ Success
Looking to elevate your business with cutting-edge email marketing automation tools? We understand the significant time and effort you invest in your daily email campaigns, as well as your imperative to streamline tasks for individual subscribers. Thankfully, there’s a solution: ...
Is Target Affiliate Marketing Worth It in 2024? Explained
As online shopping continues to surge, with projections indicating Shopify’s sales hitting an astounding $6.3 trillion by 2024, the world of affiliate marketing beckons with lucrative opportunities. Whether you’re a novice or an experienced marketer, delving into Target’s affiliate program ...
Navigating Programmatic Audio Advertising: A Definitive Handbook [With 8 Key Tips Inside]
Programmatic advertising first emerged in 1993, revolutionizing the ad-delivery process after its inception from a basic banner on Wired.com. This creative approach has now become commonplace for digital media purchases, encompassing various formats like online display ads, video ads, search ...
A Comprehensive Tutorial on Constructing an Affiliate Marketing Funnel for 2024
Crafting a successful affiliate marketing funnel stands as the most effective avenue to generate passive income, offering an enticing opportunity for individuals across diverse backgrounds. Recent research underscores a significant surge in affiliate marketing expenditures in the United States, reaching ...
Unleashing Success through the Effective Implementation of SAP CRM Strategies
Unlocking Business Success with SAP CRM Strategies:Ever wondered how businesses effortlessly maintain smooth customer relationships? Enter SAP CRM software, the superhero of customer management, designed to revolutionize the customer interaction process. In essence, SAP CRM is an advanced software solution ...