The ethical conundrums that arise as a result of the digital era’s advancement are likely to become more complicated. Therefore, it is necessary to take these steps, inform users of the procedures, consequences, and extent of data surrender, as well as obtain their genuine consent. Additionally, it is crucial to maintain consumer autonomy in their decisions and ensure the algorithm’s neutrality in order to prevent discriminatory practices. The societal consensus on how ad targeting should operate must then be reflected in policymaking, which must follow these principles. ……………………………………
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The issue of informed consent is a major ethical conundrum. Do users fully understand the amount of data they give up when using benign software or browsing a website that appears to be innocuous? Numerous studies have shown that the general public lacks a thorough understanding of the scope of data collection related to digital interactions. Furthermore, do these people genuinely agree to ad targeting when they casually click” I Accept” on an application’s terms and conditions, frequently without first reading them?
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