Maximising Profits: Tips for Pricing and Selling Export Products from India

Maximising profits is the biggest priority of any business. Online sellers are joining global eCommerce platforms like eBay to export products from India. While there is a massive scope of selling to international buyers here, you need to implement comprehensive pricing and selling strategies to succeed. Setting the right prices in global marketplaces warrants an intuitive balance between profitability and competitiveness. From researching the competition and providing value-added services to ensuring pricing flexibility and assessing the target market’s currency and import duties, Indian sellers should remain proactive in multiple zones to stay ahead of the curve. 

6 Proven Online Pricing and Selling Strategies to Export Products from India

Given the massive competition and dynamic industry trends, exporters from India should work on the following strategies to boost profitability and sales:-

1. Factor in all the Applicable Costs before Setting Prices– Many direct and indirect costs are incurred while exporting goods from India. The easiest way to factor in all the applicable costs is via eBay seller registration. As an eBay seller, you gain access to the product pricing calculator. It considers all the necessary factors, such as the item value, shipping price, import duties, currency exchange value in the destination country, etc. As an online seller, you can gain insights into your potential earnings using this calculator.
2. Stay updated on Industry Trends and Follow the Best Practices for Cost-Optimisation– Another crucial factor in exporting products from India is constantly being aware of the latest products, services, add-ons, and pricing norms in your industry and niche. Also, focus on leveraging economies of scale by negotiating better deals with supplies and logistical service providers. Reduced production expenses and an optimised supply chain can help you reduce costs for better profitability.
3. Survey Competitors and Set Comparative Prices with Flexibility– One of the most common pricing strategies online sellers use is to survey competitors’ pricing strategies and set similar prices. Simultaneously, you need to look at online search trends, assess your target audience’s latest demand patterns, and analyse recurring social media trends to identify the products that are most in demand. For such products, you can increase the prices during the peak selling season to reap higher profitability. 
4. Use the Right Tools for Digital Promotions with an Element of Localisation– With eBay seller registration, exporters from India can access top-notch promotional tools to target international buyers. By using localised keywords per the target market and opting for promoted listings, your products will gain higher search visibility on eBay. You can also use the latest listing tools, marketing reports, storefront customisation, and social media integration to grab the right eyeballs and boost sales. 
5. Offer Value-Added Services and Periodic Discounts/Incentives– When you export products from India, offering value-added services and periodic discounts is the best way to gain popularity. To justify your premium pricing above competitors, provide customisation options, complementary bundle products, and other value-based services to enhance customer satisfaction. Offering free shipping and gift wrapping are important add-ons that can help you attract more customers and facilitate quicker conversions.
6. Plan and Initiate a Loyalty Program– To build relationships with buyers and maintain a steady stream of sales, fostering loyalty is important. Reward loyal customers with incentives and customised offers for future purchases, respond to feedback promptly, and deliver excellent customer service. The higher the probability of repeat purchases, the higher your sales and eventual profitability will be.

Conclusion

Pricing, marketing, and exporting products from India require careful consideration of various factors. At the same time, registering on a seller-friendly eCommerce platform like eBay can provide access to over 190 international markets with a systematic seller protection framework. With watertight strategies, meticulous implementation, and constant vigilance, sellers can amass phenomenal sales and profitability. Remember, strategic pricing and digital promotions require continuous evaluation and improvisation for long-term success.