TikTok, a short-form video-sharing platform, has become popular in the last few years. The platform has one billion active users, so it is a no-brainer for businesses to explore different ways of marketing their brands. Most of the TikTok users are Gen Z people. Compared with any other platforms, 83% of teens use the TikTok app.
As per research, Gen Z audiences spend most of their time on TikTok compared with other social media applications. People aged between 16 to 25 spend four times longer on TikTok when compared to Instagram and YouTube.
Marketing your brand to the Generation Z TikTok audiences will be very beneficial for your business. There are also Gen Z influencers on the TikTok platform, and they suggest leveraging Trollishly to maximize instant engagement for your content. So let’s see how to market your brand to the Gen Z audience on TikTok:
Why Should Brands Target Gen Z?
Gen Z audiences are the people who are currently between the age of 7 to 22. They are the most educated and diverse generation, according to recent research. Gen Zs have the potential to change everything in the world since they are the younger generation. They are also changing the way of traditional marketing and advertising.
In fact, Gen Z does not like traditional advertising methods. They will likely skip a video altogether if they have to watch a lengthy ad. They also hate hardcore promotional videos. Over 25% of the world’s population are Gen Zs. So how can brands market to Gen Z, the ad-resistant generation? Then, start attracting their attention from where they will be: TikTok.
Why Should Brands Use TikTok to Target Gen Z?
TikTok has almost 60% of Gen Z users. Each and every single Gen Z user spends over 10 hours per week on TikTok, which is a massive engagement compared with other platforms. Additionally, the TikTok platform provides marketers with some benefits, including live monitoring, flexible pricing, and customizable audience targeting.
For instance, a famous fashion brand has successfully targeted Gen Z audiences between the age of 14 to 25 with their campaign. And they also achieved more than a million impressions by creating relevant videos. You may also get more engagement for your content effortlessly if you leverage a free tiktok likes generator to increase your videos’ likes. And also, your brand will get noticed rapidly.
How to Market to Gen Z on TikTok?
Marketing strategies to attract Gen Z audiences work best when brands focus on creating authentic peer-to-peer content. Let’s see some strategies to market to Gen Z:
1. Hashtag Challenges
Like every social media app, TikTok allows users to include hashtags in their content. This lets people search and find videos using hashtags. Brands can leverage hashtags that are relevant to their target market.
A hashtag challenge is finding a hashtag that is popular and trending on TikTok and starting to create content using it. For example, one of the recent trends on TikTok is the ten-year photo challenge, i.e., #tenyearschallenge. This is a popular trend where users compare their photos before and after ten years. This challenge is mostly participated by Gen Zs. Creating and posting videos on the hashtag challenges that Gen Zs are eagerly participating in helps gain popularity and awareness for your brand. Also, make sure to learn how to check who viewed your profile on TikTok after hosting a hashtag challenge. This valuable data can help you measure the impact of your challenge participation and engage more audience effectively.
How to Utilize Hashtag Challenges?
Search for some popular and trending hashtags to create a hashtag challenge that attracts Gen Z audiences’ attention on TikTok. Through hashtag challenges, you can encourage your audiences to participate in a way to promote your brand actively.
A famous clothing brand on TikTok created a hashtag challenge in the name of its brand. That challenge inspired audiences to show off their own way of styling clothes while promoting the products on the other hand.
If you closely look at the successful hashtag challenge campaigns on TikTok, they are made of self-expression and creativity. Gen Z audiences would like to add their own spins, so keep them in mind and create your hashtag challenge.
2. Duets Feature
TiKTok’s Duets feature lets users create their own short-form videos in response to other users’ videos. The video you duet will appear side by side with the original video. Some of the ways you can create Duets are:
- Dance together.
- Sing with each other.
- Complete each other’s dialogues.
- Perform linked actions like high five.
- Answer questions.
The important point is to get inspiration from the videos that are already famous on the TikTok app to create engaging content for your brand. Additionally, make use of Tiktoklikesgenerator to build greater engagement and reach for your TikTok posts globally. This will also help in boosting your brand’s awareness efficiently.
How to Utilize Duets Feature?
Duets are utilized to get more user engagement in the same way that hashtag challenges do. Additionally, Duets provide even more opportunities for users to get creative in their videos and interact with their audiences.
For instance, a famous pop star on TikTok uses Duets to encourage users to participate in dance challenges with him using his songs. That resulted in younger audiences starting to follow him and also a wider reach for his newly released album.
3. Influencer Marketing
When compared to other social media applications, TikTok has more established influencers. There are influencers on TikTok for every niche and category, and also there are Gen Z influencers.
People who are famous and have more followers are influencers. People collaborate with influencers to promote brands, products, and services, introducing deals and new launches on platforms like TikTok, YouTube, and Instagram. If brands collaborate with influencers, they can harness the power of the follower count and gain more reach.
How to Utilize Influencer Marketing?
While selecting influencers to partner with, the key point to remember is your brand’s image. Analyze the type of videos the influencers you want to work with are uploading and ensure whether it resonates with your target niche.
Provide the influencers you choose with creative freedom and let them create content to promote your brand. For say, if you are a clothing brand, your influencers might wear or use your clothes, film themselves, and mention your brand’s page in their videos.
Final Thoughts
Gen Zs are growing up with smartphones in their hands and using social media, unlike previous generations. They value originality and reliability in online content more than anything else. While creating duets, challenges, or working with influencers to market your brand, keep all the above in mind.
Keep it real because less is more on TikTok. Create relevant, quirky, and entertaining content, and you will definitely draw the attention of Gen Zs on TikTok.
