How to do SEO for e-commerce
And where can I apply SEO in e-commerce?
The answer seems simple: in everything.
Yes, SEO techniques for e-commerce range from basic text adjustments throughout pages, products and descriptions, to structurally, with URLs and backlinks.
Let’s explain better:
Name of the e-commerce, meta description and supporting texts
The name of your e-commerce must contain the main keyword in your segment of activity. The meta description contains a summary of all the content of your store. Click Here for SEO Services in Dubai
Remember to fill out in an objective and thought-provoking way so that your reader quickly understands what you are talking about, while maintaining interest in your brand.
The order of information that appears on Google is:
- Name of the e-commerce;
- URL;
- Page title;
- Meta description;
- Internal pages.
- Page description
- Each page of your e-commerce must have a title in H1 and the others in H2, H3, H4 and so on.
Supporting texts must be unique, creative and highlight what your store is selling.
Product title and description:
Titles must contain the name of the product, the main attribute (what color, size, occasion, etc.). On the other hand, in the description, focus on having text that highlights the differences of your product.
Category Pages:
It’s the top of your store, where there are links to each of the categories of products sold.
Use the keywords that define what you are selling and avoid too many adjectives. Be objective in the text.
An extra tip, especially if you are starting your store, is to invest time to create an effective categorization strategy for your e-commerce. This will make your user experience much better!
Landing pages:
Landing pages are the destination pages that the customer reaches when they click on a link in your store.
Focus on good descriptions, also including keywords and objectivity in the text.
Blog Posts:
For those who want to invest a little more time, creating a blog space within e-commerce, bringing topics relevant to your niche, is a great alternative.
Blog texts within e-commerce usually have between 1000 and 1500 words.
Tip: remember that, even if you want to achieve good SEO results, you are writing for other people. Your text needs to be fluid, objective and, most importantly, useful for those who read it.
URLs:
The URL (Uniform Resource Locator) is the virtual address that the user types to access a website – that is, the link to your page. Therefore, friendly URLs are those addresses that are simple and easy for the customer to remember.
When we talk about SEO for e-commerce, it is essential that they contain the name of the product category and are easy to identify.
Internal links:
Make reference to your own store on different pages, directing the visitor to discover more products and sessions throughout the navigation. This way, you create an interconnected network within your website. Click Here for social media services in Dubai
Digital channels:
If you have social media for your store, use the same SEO techniques with keywords in descriptions, titles, biography, and have social media links in the e-commerce footer.
AI mainly helps in inspiring content and new keywords. Additionally, you can use these tools to improve product description texts and author pages.
