In February 2005, three ex-PayPal employees, Chad Hurley, Steve Chen, and Jawed Karim, founded YouTube, an American online video-sharing service with headquarters in San Bruno, California. Google purchased the website for US$1.65 billion in November 2006, and since then, it has been a subsidiary of Google. YouTube users can access various features, including publishing, viewing, sharing, adding to playlists, reporting, commenting, and subscribing to other users’ content. The platform’s underlying idea is to enable anyone to operate a personal broadcasting station similar to television with the addition of video on demand. This idea is symbolized by the phrase “Broadcast Yourself,” which has been used for several years, and by the reference to user profiles as “Channels.”
Consequently, a wide range of user-generated and corporate media videos are available on the platform. Video clips, TV show snippets, music videos, short and documentary films, audio recordings, movie trailers, live streaming, and other materials like video blogging, quick original videos, and instructional materials are all included in the available content.
More than 400 hours of content were uploaded to YouTube per minute as of February 2017, and one billion hours of content were seen there daily. According to Alexa Internet, YouTube is the second-most popular website worldwide as of October 2020, just behind Google. As of May 2019, YouTube receives more than 500 hours of video footage per minute. Based on stated quarterly advertising revenue, YouTube’s anticipated yearly revenue is $15 billion US.
Indeed, YouTube made more than twice as much income as any major TV network in 2018 (with $15 billion compared to NBC’s $7 billion). After offering three agreements with media businesses to prevent copyright infringement lawsuits, Google and YouTube reached an agreement. YouTube intended to remain independent, with its co-founders and 68 people working for Google. Viral videos, such as Evolution of Dance, Charlie Bit My Finger, and David After the Dentist, were the driving force behind YouTube’s early development with Google.
What is the use of YouTube Comments?
Involving via comments has the additional benefit of raising you in the YouTube algorithm and showing to your fans and followers that you care about what they have to say. Youtube videos that receive a lot of likes, comments, and moderation typically rank above in search results. You can comment, like, dislike, or respond to other people’s remarks on a video if its owner has enabled comments. All of your comments are also available for editing or deletion. The original comment is threaded beneath responses so you can follow the discussion. It doesn’t matter if the comments section of your YouTube video is filled with love or snark. The fact remains that there will be conversations about your brand there, whether they are positive or negative.
The 1.7 billion unique users who visit YouTube each month can express what they love, detest, or must troll in the comments section. It’s like the internet’s very own Thunderdome. Still, while it can also be a haven for negativity, YouTube comments can also be a powerful platform for engaging with and building constructive communities. So! If YouTube is part of your social media plan and you want to make the most of your presence there, successfully managing your comments (including moderation, answers, and analysis) is crucial. Involving via comments has the additional benefit of raising you in the YouTube algorithm and exhibiting to your fans and followers that you care about what they have to say. Youtube videos that receive a lot of likes, comments, and moderation generally rank higher in search results. A highlighted comment on the platform aims to draw the content creator’s attention with an automated feature. YouTube emphasizes notable comments so that new messages or essential reactions are noticed in the crowd. Once you’ve seen or responded to the comment, the highlight will go.
How to Increase YouTube Comments without Buying it?
We all enjoy sales, but engagement is the name of the game regarding social media. And, of all forms of involvement, actual comments are near the top. It can offer crucial social proof by demonstrating to new users that all of these other people cared about your material enough to leave comments on it or subscribe to your channel.
Getting viewers’ attention sufficiently to generate more comments might be challenging; YouTube is a crowded market. It is, however, possible with the correct strategy in place. Thus, in this piece, we will discuss how to generate more YouTube comments on your videos with five effective tactics for all organizations.
- Your videos should end with questions-: Questions can be very open-ended (“What do you think?”), but being particular can help you. It’s similar to user-generated content (UGC), in which people want to know what you want them to make; on YouTube, giving users explicit prompts to follow might increase the number of queries you receive.
- Leave the first comment-: This brings up social proof once more. It’s similar to how people usually wait for someone else to take the lead on the dance floor at a wedding rather than trying to be the first one there. So go ahead and dance on the internet; if necessary, be the first to comment on your videos.
- Recreate the content that performs best for you-: This does not imply that you should repost it. Instead, find the videos that generated the highest engagement using Agorapulse’s data and try to determine why. Are some playlists more popular than others? Videos that are a specific length? (In general, videos under 5 minutes have a retention rate of roughly 60%, while those under 2 minutes have a retention rate of 75%.) Videos that viewers have watched all the way through tend to receive more comments.
Conclusion
For companies using the platform to sell their products, YouTube comments are a significant asset. They allow you to spark conversation and engage with your target audience on a new platform. They immediately demonstrate to visitors that your material is significant enough for others to participate.
