Getting your product or service in front of the right audience is key to every business’s online success.

Blogs are great platforms to attract very targeted communities of potential customers with particular interests. In 2023, cyber space is full of blogs on literally any topic you can imagine. Whilst there are an overwhelming amount of blogs on topics like fashion, beauty, travel or food, finding blogs with a focus on niche interests can be quite hard.

We’ve put together a list of 13 free online tools that can help you find relevant blogs for your business.

1. Google Search

Yes, you might have guessed it already, but the most logical place to start your search for relevant blogs is Google. If you search for the term “beauty blog” you will get an endless list of results. With Google search tools you have the ability to further refine your search to entries within a certain country, and receive more relevant blogs in terms of location. If you look for queries within the last 24 hours or any other time frame, you’ll receive a different list for each time frame.

2. X (formerly Twitter)

Over the years, X has become a heavily relied upon PR tool for journalists, but it can be used in a similar way to find bloggers. There are three ways to find relevant bloggers. The easiest way is to again search for them through the Twitter search. For example, typing ‘beauty blogger’ then heading to the ‘People’ tab will bring up profiles that feature the term in their bio. If you use the advanced search filters, you can further refine the results by choosing the ‘Near You’ location filter if you only want to work with bloggers in your region. If you work with bloggers already, you can also take a look at who they follow and interact with as a way of finding similar content creators.

3. Facebook

Facebook is a good resource to dig around for relevant bloggers. If you use the search function you can search for pages with particular keywords. One advantage of the Facebook search is that you can see the amount of page followers directly in the search results. There are also many Facebook groups dedicated to connecting brands with bloggers, or for bloggers to find each other, which can be useful for your search.

4. Monitor competitors

We don’t want to encourage you to be a copycat, but you can find relevant bloggers by looking at domains linking to your competitor’s website. Moz Link Explorer and Ahrefs Backlink Checker both let you explore any domain for referring links and inbound domains. Thereby you can find bloggers that have linked to your competitors, which might also be relevant for you.

5. Google Analytics

There are times when relevant bloggers simply find your products and blog about them. You can figure out who linked to your site by monitoring your referral traffic in Google Analytics. Although this technique won’t help you to find new platforms, it is a good way to establish a relationship with a blogger who is already convinced of your product.

6. Instagram

The home of the influencer, it’s a no brainer that Instagram is a great tool for sourcing and reaching out to bloggers. You’ll rarely find a blogger these days who isn’t active on the social media platform, and hashtags are a great way to find those that are posting content relevant to your brand or industry. You can also have a look through your competitors’ tagged posts to see who they’ve been working with and the type of content they’ve been producing with bloggers.

7. Blog sidebars/blog rolls/comments

If you find a relevant blog for your business, it’s always a good idea to dig around a bit more. Often bloggers recommend each other or feature a blog roll section. Also the comment sections can be a good place to look for like-minded bloggers who may be open to working with you.

8. Blogging awards

With the increasing popularity of online blogs, a number of blogging awards ceremonies have been created to showcase some of the best around. There are awards for nearly every industry and they usually list the best blogs in each category on their website, making it easy to find a trustworthy blogger working within your industry or niche.

9. TikTok

TikTok has risen through the ranks in recent years to become everyone’s go-to social media app for product recommendations and advice. Just like Instagram influencers, many TikTok stars also manage their own blogs and websites, using the platform to drive online traffic. This format works especially well for foodie influencers who use short form video content to guide users to full recipes written out on their blogs, as many home cooks don’t want to keep pausing a video when trying to follow a recipe. If you’re working in the food and drink, cookware or homeware industries then this is something to look into.

10. Followerwonk

Like Twitter, Follwerwonk allows you to search for keywords in Twitter profiles and bios. The major advantage of a search in Followerwonk is that you can sort the results by number of followers or social authority, which means you don’t have to look through all the profiles individually.

11. LinkedIn

If you’re running a business, you probably know your way around LinkedIn. The B2B social media platform is quite literally built for online networking, so it’s a great place to connect with potential bloggers and source collaborations. While it’s probably a little more suited to B2B businesses, B2C and D2C shouldn’t be put off – many bloggers and influencers have a LinkedIn presence as they know it’s a great place to promote their work and forge brand partnerships.