Everything About Wire Rack Displays

Spinning wire racks are rotating displays used by retail stores to display magazines, greeting cards, postcards, paperbacks, hats, etc. They are typically composed of a central metal spine that has wire pockets, pegs, and baskets. One unit may have four to twelve tiers that may or may not rotate independently. When looking for a wire spinning rack online, you may also find some additional features, like a sign holder at the top of the unit.  

Spinning wire racks are designed such that you can utilize them for vertical as well as horizontal retail space while also arranging the best display. They offer extra vertical storage required for exhibition or storing retail and commercial goods. This is because they are highly stackable and can be made with many tiers. You can buy a wire spinning rack online for promotional usage. These racks sometimes have a tilt that allows the products to slide forward. Other titled units also produce a curve or forward lip that will prevent products from sliding off the shelf. You may also choose spinning wire racks with extra finishings like painting, coating, electro-polishing, or threading heat treatment. To maximize mobility, you may also go for a wire rack with caster wheels at the bottom of each supporting bar of full rack units.

How Are Wire Racks Made?

Wire forming is an important part of making wire racks. It is a process of making a wire, either from a blank length or spooled coil, and then bending it into the desired forms. Since these wire forms are particularly flexible, they can be changed into various shapes and configurations. The wire forms can also be angled, coiled, bent, and cut differently for customized projects. They can be used for storing heavy objects for retail and commercial purposes.

How To Choose The Right Wire Rack For Your Store?

Spinning wire racks allow retailers to utilize more space without doing renovations, as they significantly help tackle storage problems. Many types of designs are available that carry heavyweight objects. However, choosing a suitable spinning wire rack for your retail needs is important. So consider the following factors when buying wire racks.

• Recognize your needs: determine how you intend to use the rack- will it carry books or other retail products? Choose the one that can address multiple needs.
• Size: remember that the wire rack should fit the space, so focus on the size. The stand’s overall dimensions follow your display items and the available space.
• Design: if you want to use it as a decorative part, you may choose a fancy design.
• Weight: keep in mind that the total weight of all the items placed on the wire rack should not exceed the loading capacity as it can be potentially hazardous and expensive mechanical failure.
• The gap size or slit: the slit size or gap between the wires should also be considered. The gap should be such that the smallest product can fit easily without falling off or getting stuck. 

Types Of Wire Racks

• Literature stands: these spinning racks can hold all types of periodicals and products for sale. They can also be used to organize the waiting room. You may go for floor stands with multiple-level racks or modifiable tiered pockets for displaying a lot of magazines and folded brochures. Wireframe construction helps with visibility from every direction. You can opt for countertop styles with single or multiple-pocket designs if you want smaller floor varieties. If you provide takeaway literature material, you can look for tabletop fixtures. These can be used in service centers and doctors’ offices to keep the space free from clutter. 
• Merchandising displays are the most common wire racks found in retail stores due to their durability and affordability. They come in various designs to cater to any type of product. A rotating spinner rack can have up to 72 wire pockets, which is an excellent choice for postcards. You can also find them with changeable slant shelving for storing bakery items. Some wire racks come with rolling casters, which makes it easy for them to mobilize the racks. While the countertop forms are perfect for holding small products like souvenirs, blister packs, keychains, etc. Such displays can trigger the ‘impulse buy’ in customers. Revolving racks are also an option for displaying postcards.

Maintaining Spinning Wire Racks

Although there isn’t much maintenance required for spinning wire racks, various small steps must be taken to ensure a better lifespan for wire racking units. 

• Dust will certainly accumulate over time, and dusty racks are not attractive. It can have consequences that can affect your business economically. So ensure the wire rack is regularly dusted to create a healthy environment for everyone. 
• Have an organized display of products so that customers can find it easy to navigate through them. They will also be impressed by your neat appearance.

Conclusion

Spinning wire racks can be used for displaying a number of retail products. They are mostly used to encourage consumers to impulse buy since they provide easy product access.