Android is a leading mobile operating system worldwide with a global market share of 71%. This is quite significant compared to iOS, which accounts for only 28% of smartphone users. Hence, targeting Android users is a wise decision to make huge profits. However, with the way the app market is progressing to become competitive with an average of over 3700 new Android apps launched daily, you must plan your Android app development astutely to get desired results. Moreover, app development can be very daunting, especially for beginners. You need to be quite decisive regarding your choices regarding the technologies used, the type of development agency, revenue models, and the type of market you are going to enter. This post highlights some critical aspects to consider to ensure maximum profitability from your Android app development project.
Table of Contents
Tips to Ensure Increased Profits from Android App Development
‣ Stick to Android Design Guidelines
‣ Make Users Your Focal-point
‣ Reduce the Number of Permissions
‣ Adopt a Smart Monetization Strategy
‣ Keep tracking the LTV
‣ Constant Maintenance & Upgrades
‣ Keep Customizing
Endnote
Tips to Ensure Increased Profits from Android App Development
These simple yet critical aspects must be focused by an app owner while developing an Android app to ensure maximum returns from a project.
Stick to Android Design Guidelines
Creativity and innovation play a significant role in making your app luring. You must adhere to material design guidelines for navigational patterns and visuals. Besides this, ensure that Android app developers follow quality guidelines like compatibility, security, and performance. These guidelines have stood the test of time and have been formed to create an enriched user experience, eventually benefitting you.
Make Users Your Focal-point
Putting your best foot forward to create an app with UX/UI is one thing; how it gets perceived by the actual users is another thing. Keep a close watch on user reviews. Conduct a careful analysis of commonly encountered problems by users and work toward improving them. If fully solving it is time-consuming, seek professional services, provide a short-term solution, and address issues well so that your users don’t get driven to uninstall your app.
Reduce the Number of Permissions
Ask your mobile app developers to minimize the number of elements that hinder users from using the main app. For instance, except for the app permissions while downloading the app, limit the permissions that require users to change their phone settings and share their data. Such aspects not only lead to delays in using the app in the desired way but also creates concerns about the safety and security of the user’s data.
Adopt a Smart Monetization Strategy for your mobile app
No matter how good your app is or how favorable your user experience is, if users encounter ads every couple of seconds, they won’t take long to uninstall it. Users hate roadblocks (ads) during their app journey, especially when searching for something relevant. However, in-app ads are also a proven way to generate revenue, so you must consider certain aspects to ensure that these ads work in your favor.
Here are the three most effective types of in-app ads you can consider for your Android app:
• Rewarded video ads
• Interactive ads
• Native ads
The monetization strategy must be selected keeping the target audience in mind. Whether it’s a paid app or a freemium, subscriptions, in-app ads, in-app purchases, and sponsorships, everything needs to be deeply evaluated before implementing it as a revenue model of your Android app.
Keep Tracking the LTV
The term LTV refers to the users’ value over time. It estimates the average revenue a user will generate by using your app. It is a critical metric to track down if you want to gauge your app’s performance and revenue seriously.
Here are some proven ways to enhance LTV:
• Deep linking
• Optimizing the onboarding process
• Making smart use of push notifications
• Adopting a user-centric decision policy
• Having a constant focus on user experience
• Deploying a regular maintenance & support team
Constant Maintenance & Upgrades
Most successful apps that are making a huge profit these days have one thing in common; they keep providing regular updates. Yes, it may seem a costly affair to you, but switching to a regular maintenance and support service for your app pays back in the long term. People love to see something new in apps they use, and offering them the latest updated features, improved UIs, and better user experience makes them loyal to your brand. Look for ways to add to user engagement and instill features accordingly. Also, try to avoid all possible hurdles and obstacles that distract users from accessing the main features of your app.
Keep Customizing your mobile app
Offering personalized product recommendations or relevant content for your users will encourage them to take a deeper look inside your app and opt for paid subscriptions. People are willing to pay even more for personalized products or services. Hence, you must channelize customization as a lead way toward revenue generation and building strong brand value.
Also Read : From Idea to App Store: A Comprehensive Guide to Mobile App Development Services
Endnote
The Android app market offers seamless opportunities to explore and monetize them. Use your creativity and intuitiveness wisely and keep tracking the consumer data to gain more crucial insights into your audience. Implementing this critical information during Android app development will certainly yield better results in terms of revenue.
