With the growth of online shopping, the custom ecommerce website development space is getting exciting. For every ecommerce web development company, attempting personalization is the key to success. The market is immensely competitive, and customers expect personalization when shopping online. It helps in boosting customer loyalty, which further helps a brand stand out from others in the market.
In simple terms, the cookie-cutter approach to digital marketing is history now. Capturing every signal from multiple customer behaviors and interactions is essential to implement personalization. The same data is used in various channels to foster personalization for customers.
In this article, let’s explore the best practices that enhance personalized shopping experience.
eCommerce Web Development- Best Practices to enhance personalization
Ask Customers to Create Accounts
The first and foremost requirement is to build a customer profile from which you can gather buyer data. The primary source of information is what the customer enters when creating an account. When you gather enough data, you can analyze it to pinpoint common traits that you can use to target customers for your products or services.
Information such as customer age group or gender can assist you create a buyer persona for targeted campaigns. Once you identify customer profiles, you can offer personalized products and services to capture their interest.
Customers are happy sharing such information with ecommerce sites if it helps them create a better shopping experience!
Personalized Homepages
If you imagine your ecommerce store as a physical shop, the homepage is the store’s front door. While you will put effort into creating an optimized landing page, the need to personalize the homepage is immense. You can do the same based on the purchase or browsing history of the customer. Track the cookies to check which pages the user has previously visited. Based on this, present them with offers that are highly relevant to them.
Ecommerce web developers face high demand for such personalization. 89% of businesses invest in personalization, while 45% of shoppers prefer sites with personalized suggestions.
Personalize Email Campaigns
Every custom ecommerce website development company believes that the email contact list is the biggest treasure trove for a business. Use demographic, geographic, psychographic, and behavioral data to segment the email list into specific groups.
Once done, you can send specific emails to different segments of people in the email list. For example, you can send emails regarding offers on winter wear to those who live where the winter has already arrived or is arriving shortly. Connect it with a landing page, which further takes them to depths about the product. Such targeting often presents a personalized feel to the user. The chances of scoring a sale are much higher with such an approach.
Also, if a customer has purchased something from the shop recently, ask them for their feedback over the mail. With the feedback, you can enhance the customer’s buying journey next time. The fun part is you can implement the same feedback to all customers in a similar segment!
Incentivize A Visitor When Leaving
When visitors are about to leave the site, present them with personalized offers depending on their browsing history. It will push them to complete the purchase! On the other hand, you can also ask users to sign up for an account or opt-in for the newsletter.
This is a common trick up the sleeves of ecommerce web development companies. This method is often applied to boost conversions, and it has worked over the years for top brands.
Chatbot or Live Customer Support
Many companies still send visitors the same kind of welcome message through their chatbots. However, ecommerce web development experts suggest sending personalized introduction messages will be more impactful. Based on the visitor’s URL or any segmentation data that you have, try to create customized responses. It will help to engage the visitor and drive conversion smoothly.
Every custom ecommerce website development company emphasizes decoding the visitor behavior on the site. It will only make selling or cross-selling easier based on their preference and history.
Mobile-First Approach
In this digital age, our smartphones are the direct portal to the internet. Everything is on the smartphone, from catching up with friends and finding love to ordering food. Other than this, almost everything has optimized itself for the mobile perspective. It is not a surprise that more than 54% of all ecommerce sales come from mobile shopping. This establishes the immense need to optimize the website for iPhones, Androids, and tablets.
A recent study by the Pew Research Center informs that 85% of their respondents own a smartphone, whereas 77% own a laptop. Also, 69% of kids have a phone before they are 12 years old. This shows that the target customer is active on mobile, and missing out on this opportunity will be a huge setback. This is why ecommerce web developers insist on a mobile-first approach to the development process.
Retarget Dormant Customers
Custom ecommerce website development companies believe that personalization will also help win back dormant customers. If you haven’t heard from your customers in a while, you can use retargeting ads to reconnect with them. Incentivize their purchase and send them offers based on their last order from the site. Special coupons or discount codes will be a reason enough to get back to your site and make a purchase.
Conclusion
The ecommerce market is all set to boom even more with customers seeking personalized experiences. To foster this, your ecommerce web development strategy should have a special focus on personalization features.
To better understand which personalization features to opt for and invest in, it is suggested to let expert ecommerce web developers take charge. They have all the experience needed to enhance conversion rates with developmental best practices.
