An online dating app is a software application that takes advantage of the GPS in the device for the user to find people, interact and connect with them, and arrange dates to develop bonds. Moreover, With the rapid rise of technology, online dating has become a favorite way to meet potential partners. Creating a dating app needs a lot of technical expertise, and choosing the right dating app development company is the best way to ensure a successful and profitable app.
Nowadays, dating apps are booming, and it’s no surprise why. According to some statistics, the revenue generated by the online dating industry was a staggering $1958M in 2019. This figure is only expected to increase in the coming years, with the market volume estimated to reach US $2471M by 2023. This is due to the expected 6% annual growth rate. This is a remarkable figure, considering that the dating app industry was relatively small only a few years ago.
Types of Dating Apps
Usually, dating apps are classified according to the same measures used by online dating sites to match individuals. Majorly all the dating apps that are available in the market are distinguished into four categories:
- Location-Based: This type of dating app helps find people nearby to interact with and go out. The users of location-based dating apps pick the location radius to find the correct match.
- Traditional: Traditional dating apps are identical to classic dating websites that show user profiles to select from. You can decide who is perfect for you or not, depending on the information you see.
- Matching-Algorithm Based: Matching-Algorithm-based dating apps ask users to fill the questionnaire with information about their interests, hobbies, preferable relationship types, lifestyle, etc., at the time of signup and then find the most suitable matching profiles using machine learning algorithms.
- Niche-Based: Niche-based dating apps are some of the dating apps that target specific user groups like older people, certain ethnic groups, or within social circles. Although the audience for such apps is restricted, it offers a better experience to specific sets of users.
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Now let’s discuss the core features of a dating app.
Core Features of Dating Apps
In this digital world, modern-day dating has been changed by the emergence of dating apps. Now, more than ever, people are shifting to their mobile phones to find love and friendship. As an outcome, the modern dating app must be developed in such a way that it can meet the requirements and expectations of users. The core features of a dating app are essential to ensure a successful and pleasant experience.
- Video Call: Video calls are a great way to connect with potential partners. With video calls, users can get to know each other better, exchange stories, and ask each other questions before meeting in person. Video calls also provide a secure and safe way for users to get to know each other without revealing too many personal details.
- Social Media Integration: Social media integration is very popular in dating apps. This feature lets users view potential companions’ social media accounts, giving them more details about the person they’re thinking about. Social media integration also allows users to connect with existing friends who might have identical interests. This makes it better to meet people with similar interests and values.
- Multiple Images: Various images on a profile are essential for a successful dating app. It lets users better understand the person they’re considering and makes it easier to make an association. Having multiple images also decreases the chances of a user being scammed.
- Easy Registration: It is essential to keep the registration process for the dating app simple. The fewer steps involved, the better. A complicated or confusing process could discourage users from signing up or returning to the app.
- Filters: Filters are an essential feature of a dating app. They help users to limit potential matches based on their choices. This saves time and makes it more comfortable for users to find someone who meets their criteria.
- Push Notifications: It is a way to keep users up to date with their activity on the app. Notifications can be sent when someone likes your profile, messages you, or views your profile. This keeps the user engaged and informed about their activity on the app.
- Undo Option: The undo option is a great way to give users a second chance. This feature allows users to undo their last activity, such as a like, dislike or comment.
Conclusion
If you’ve made it this far, congratulations!
To sum up, online dating is an excellent method to make new acquaintances and, if you’re fortunate, you can even find your soulmate. Once companies comprehend the ins and outs of online dating, they can create different dating apps. Therefore, entrepreneurs require the expertise of a dating app development company to meet their needs. If you want to know more about it, book a consultation today!
