As mobile applications become more and more customized to support the varying interests and preferences of users, in-app communication holds great significance in shaping that experience. This feature is solely for the purpose of boosting customer retention and engagement.
In-app communication often referred to as in-app messaging or in-app notifications is to educate their users about new products, upgrades, features, subscriptions, or any other related information. The app communicates through these notifications with the customers to increase conversion rates.
Explore Multiple Types Of In-App Communication Sources
There are many brilliant models in the market that teach the significance of in-app messaging. For example, if you want to create a taxi app like Uber then you must look at the exceptional ways they interact with their customers. Some of them are:
- Walkthroughs: Walkthroughs in an app are usually over a certain product or service. Instead of dumping all the information at once they teach the users how to use each feature in sequence.
- Modals: Modals are types of pop-ups that appear on a user’s screen while they are using the app. These modals include promotions, product updates, welcome screens, and new feature announcements.
- Surveys: Surveys are a great way of getting valuable feedback from customers about user experience. Micro surveys are preferred for in-app communication and long surveys through email newsletters.
- Checklist: Checklists are another great feature that helps users in tracking their progress. They are a sort of in-app guidance that assists the users in moving through the steps of using that app.
- Chats: Live chats are the must-have feature for every app to retain customers. These are used for adequately addressing customer queries and educating them about your services and products.
- Tooltips: Tooltips are the exact opposite of modals as they are more subtle. They are shown whenever a user hovers over a specific UI element to inform them more about the specific feature.
Best Practices For Effective In-App Communication Strategy
Some of the best practices that you can adopt in your in-app communication strategy to increase customer retention and conversion rates are:
- Perform extensive research on your targeted audience and design messages according to it.
- Send informative messages relevant to the users with a clear goal and objective
- Make your in-app messages visually appealing with a clear and concise tone and content.
- Send messages that are based on their behavior and interest in the app.
- Start effective communication with your users about a topic they have an interest in.
- Segment your audience base and send messages according to the trends in their location.
- Lastly, never forget to keep testing and improving your in-app communication mediums.
Top 5 Benefits That You Can Gain From Effective In-App Communication
In-app communication offers several benefits and advantages to businesses if implemented in the right way. Some of them are:
- Personalization– In-app communication targets to provide tailored notifications according to customer interests which makes the app more personalized for users. This also makes them feel more belong and important.
- Enhanced interaction- This type of communication starts direct conversation with their users that assists them in directly addressing their queries quickly and effectively. This way they can receive customized notifications and increase interaction.
- Cost-effectiveness- In-app communication is relatively more cost-effective and less complex than other sorts of digital marketing. This is also a simpler form of marketing strategy.
- Valuable Insight- Through these in-app communication mediums you can gain valuable insight about your user’s behavior and interest for further improvement and changes.
- User Retention- Maintaining the consistent usage of in-app communication assists in increasing user retention. This is also helpful in reminding them about the value of the app through all new features and services of their interest.
- User Experience- In-app communication also helps enhance the user experience of customers through relevant notifications, informative updates, and easy guidelines for using the app.
- User Feedback- They also help in gaining valuable feedback and insight about the features and services of their app. This will help in further refining and improving your app in the future for better performance and engagement.
Final Thoughts
Building effective strategies for your in-app communication mediums that help boost your online presence, onboarding, retention, and conversion rates.
