Times of Rising’s Advertising and Sponsorship Policy outlines how it handles advertising, sponsored content, affiliate links, reviews, and commercial partnerships. It states that editorial decisions remain independent, commercial relationships should be disclosed, and advertising does not imply endorsement or guarantee favourable coverage.
The policy also addresses financial, investment, AI, and technology-related partnerships, reserves the right to reject misleading or unsuitable material, and explains that the policy may be updated as new commercial formats are introduced.
Last Updated: September 10, 2026
Times of Rising is a digital publication operated by Vishnita Enterprises.
Advertising and commercial partnerships can help support the publication and allow us to continue creating useful content and resources for our readers.
At the same time, we believe commercial relationships should be handled transparently and should not undermine reader trust.
This policy explains how Times of Rising approaches advertising, sponsorships, affiliate relationships, and other commercial partnerships.
1. Editorial Independence
Our editorial decisions are separate from our advertising and sponsorship activities.
Advertisers and sponsors may support Times of Rising commercially, but that does not automatically give them control over our editorial content, conclusions, or opinions.
We aim to maintain the ability to publish information that may be favourable, neutral, or unfavourable toward a company, product, service, industry, or business practice when editorially appropriate.
Entering into a commercial relationship does not guarantee positive editorial coverage.
2. Advertising
Times of Rising may display advertising in areas such as:
- Website pages.
- Article pages.
- Sidebar or other designated areas.
- Newsletters or email communications, where applicable.
- Other digital formats introduced in the future.
Advertisements are commercial placements and are separate from independent editorial content.
The appearance of an advertisement does not necessarily mean that Times of Rising endorses the advertised company, product, service, or claim.
We may decline advertising that we consider inappropriate for our audience, inconsistent with our standards, misleading, unlawful, or otherwise unsuitable for the publication.
3. Sponsored Content
Times of Rising may work with companies or organisations to produce sponsored or branded content.
Sponsored content may include:
- Sponsored articles.
- Brand-supported educational resources.
- Sponsored guides.
- Sponsored newsletters.
- Sponsored research or reports.
- Other clearly identified commercial content formats.
When content has been created or financially supported as part of a sponsorship arrangement, we aim to provide an appropriate disclosure so readers can understand the commercial relationship.
Sponsored content should not be presented in a way that intentionally disguises its commercial nature.
4. Sponsored Content & Editorial Control
A sponsor may provide information about its company, product, service, or campaign.
However, sponsorship does not mean that Times of Rising will knowingly publish false or materially misleading claims.
Depending on the nature of the arrangement, Times of Rising may review sponsored material for:
- Accuracy.
- Clarity.
- Appropriate disclosures.
- Compliance with applicable requirements.
- Consistency with our publishing standards.
We may request changes to sponsored material before publication.
We may also decline or reject sponsored content that does not meet our standards.
5. Affiliate Relationships
Some articles may contain affiliate links.
An affiliate relationship means that Times of Rising may receive compensation if a reader takes a qualifying action through a link, such as purchasing a product or signing up for a service.
Where affiliate relationships are relevant, we aim to provide appropriate disclosure.
Affiliate compensation does not automatically determine whether a product or service is included in an article.
We aim to consider factors such as relevance, usefulness, features, limitations, and suitability for the intended audience.
Readers should evaluate products and services independently and consider their own needs before making a purchase or signing up for a service.
6. Financial & Investment-Related Advertising
Because Times of Rising covers personal finance and investing, we recognise that financial advertising requires additional care.
We may decline advertisements or sponsorships that involve claims we consider misleading, unrealistic, or inappropriate for our audience.
Financial products and services may involve significant risks, costs, eligibility requirements, or other limitations.
The presence of an advertisement should not be interpreted as a recommendation or personalised financial advice from Times of Rising.
Editorial content about financial or investment subjects is intended primarily for general informational and educational purposes unless clearly stated otherwise.
7. AI, Technology & Software Partnerships
Times of Rising may work with technology companies, software providers, AI companies, and digital-service providers.
Commercial relationships involving these companies will not automatically determine our assessment of their products or services.
When discussing a product or tool, we aim to distinguish between:
- Information supplied by the company.
- Independent facts.
- Our editorial analysis.
- Promotional claims.
Where relevant, limitations and important conditions should be communicated clearly.
8. Advertising Disclosure
We aim to make commercially influenced content reasonably distinguishable from independent editorial content.
Depending on the format, disclosures may use terms such as:
- Sponsored
- Advertisement
- Paid Partnership
- Affiliate Disclosure
- Sponsored Content
The exact disclosure may vary according to the type of commercial relationship and presentation format.
9. Reviews & Product Coverage
From time to time, Times of Rising may discuss or review products, services, software, tools, or companies.
Receiving a product, service, demonstration, trial, payment, or other benefit does not automatically guarantee favourable coverage.
Where a material commercial relationship could affect how readers interpret the coverage, appropriate disclosure should be provided.
Reviews and editorial evaluations should be based on the information, experience, testing, or research available to the author or editorial team.
10. Advertiser Influence
We do not intend to allow advertisers or sponsors to:
- Remove legitimate editorial criticism solely because it is unfavourable.
- Require a positive editorial conclusion in exchange for payment.
- Present advertising as independent editorial reporting without disclosure.
- Publish knowingly false or materially misleading claims.
Commercial partners may provide factual corrections or clarification concerning their products, services, organisations.
Editorial decisions remain with Times of Rising.
11. Content We May Decline
Times of Rising reserves the right to reject or remove advertising, sponsorships, or commercial partnerships that conflict with our standards.
Examples may include material that is:
- Misleading or deceptive.
- Illegal or promoting unlawful activity.
- Inappropriate for our audience.
- Based on unsupported or unrealistic claims.
- Designed to disguise advertising as independent editorial content.
- Inconsistent with applicable advertising or disclosure requirements.
- Likely to seriously undermine reader trust.
This list is not exhaustive.
12. Relationship With Vishnita Enterprises’ Other Websites
Times of Rising is part of the wider digital ecosystem of Vishnita Enterprises, which also operates other online properties, including Vishnita Calculators and QnA Pandit.
Links between these properties may appear where they provide a genuine benefit to readers.
A link to another Vishnita Enterprises website should not automatically be interpreted as advertising or sponsorship.
Similarly, internal relationships between websites operated by the same organisation do not change the expectation that editorial content should provide genuine reader value.
13. Media Kits & Commercial Opportunities
Businesses and organisations interested in working with Times of Rising may contact us regarding available advertising and sponsorship opportunities.
Potential commercial formats may include:
- Display advertising.
- Sponsored articles.
- Sponsored educational resources.
- Newsletter sponsorships.
- Relevant brand partnerships.
- Other custom digital campaigns.
All proposed partnerships are subject to editorial, commercial, and legal considerations.
We may decline opportunities that do not fit our audience or standards.
14. Changes to This Policy
As Times of Rising grows and introduces new advertising and partnership formats, this policy may be updated.
Any significant changes will be reflected on this page.
Times of Rising, operated by Vishnita Enterprises
Our principle: Commercial partnerships should help support quality publishing without compromising the trust readers place in our editorial work.
