Do you remember the old American cereal boxes? They were designed in very bright colors and incorporated cereals or cartoon characters. It was like a sugar rush explosion in the market shelves of these boxes. I know it was a great strategy as the adults and children were attracted to the product. It’s 2025, The world is changing and so are the minds of consumers. New kinds of designing your packaging are coming out day by day.
These packagings are not like the previous ones which looked like toys. Boxes are now transformed into fancy magazines that have attracted every sort of person. The designs are simple and clean with pretty colors and pictures printed that look very real.
Let us see why this all is happening
You have to Ditch the outdated Trends
The old boxes were often printed with bright and irregular cartoon characters etc. This approach did work well for children and still can. It can alienate a great segment of the health conscious adults.
According to our research, Adult-oriented sales have increased by 12% in the past few years. This change will enlighten you with the fact that adults love naturally manufactured cereals and the design of the package must follow this value.
The new wave of cereal consumers loves the package designs to be of clean lines, muted colors, and high-quality material boxes. These boxes will project healthy benefits and premium quality.
Explore the design elevation of a cereal brand
A cereal brand in the US known as Best Behavior transformed its sophisticated design to the next level. You just forget about cluttered old designs with a bunch of cartoons. Best Behavior packaging is like the cover of a magazine.
A Breath of Fresh Air
The design looks like clean fresh air. they have a clean white box instead of all those crazy designs. These look very simple and calm in the eyes of consumers.
Instead of using the picture of bowls with overflowing cereals popping out. They used paintings and beautiful drawings. To show the flavors they used watercolors for different products. Like the soft swirls for their Cinnamon Brioche. These are much better than those sugary cartoon-like designs.
Simplicity is Boldness
Best Behavior cereal doesn’t stop at the pretty picture designs.
They used typography with simple and classic fonts. The names of their flavors were writing big and clear letters all in the capital. Other cereal boxes of brands were using fancy fonts that were very hard to read and lost their audacity.
At the top, they incorporated a logo of the brand. The letters are not like some cartoon art that looks childish. But they are catchy. So grown-up makeover of design can be more fun and interesting.
A Vibrant Display
The best behavior boxes are not just the blue and yellow you see on the shelves. They also come in all sorts of colors.
Their cinnamon brioche flavor has a cute pink color design.
Blueberry buttermilk flavor has a calm blue box like the sky of summer.
The mocha latte flavor is wrapped in a shiny gold package which looks like a special treat.
Now these colors resonate with the feel of the product.
The mark of a Kiss
The Best Behavior cereal boxes aren’t afraid to be a little fun! Each box has a bright pink kiss mark on the side. It’s a small detail, but it makes the box feel more friendly and inviting. This flirty approach of using a kiss mark with the word YUM is like “ Come here and try me”. Now this design will stand out.
The Back of the box
You would have a query that these boxes are now deviated from the interest of kids. right? NO. Best Behavior used a game of word search behind the box which is an interactive element and encourages consumer engagement. A clever way to adopt a light theme of games found in traditional boxes and transform the idea to engage consumers more deeply.
The Impact of This Design
The impact was real on the cereal industries.
- These just became a quick breakfast but also a nutritional diet in the morning.
- Health conscious customers focus on natural elements so these boxes will engage them.
Conclusion
In a nutshell, Cereal boxes are undergoing a great transformation. Today boxes are beautiful with clean designs and colors. The use of realistic pictures is now trendy. This shift also reflects the value of sustainability. Best Behavior cereal was a great inspiration for the packaging industries like Custom Packaging. Embrace the makeover everywhere you go.
