We all know that reviews play a crucial role in the success of a product on Amazon. In the wider Amazon marketplace, the more reviews you will receive the better the competitive edge you will get. As per survey reports, at least once a week more than 48% of customers shop on Amazon. More than 60% of customers are influenced by the products that have the best ratings and reviews. Businesses and brands have now started to embed Amazon reviews on their websites to get better customer traffic.
A new Amazon FB seller easily can make their business with product reviews or vice versa. When you launch a product and want to grow your business it is essential to know how to get Amazon reviews. Read this blog to learn about the best ways to get Amazon customer reviews and the benefits of these reviews for business growth. Let’s get started!
How Amazon Customer Reviews Work?
Amazon customer reviews are being given importance by Amazon and it motivates online shoppers on the platform to share their opinions. As long as the reviews are genuine, both positive and negative customer reviews are welcomed and they reflect the true feeling of the shopper. When a customer leaves an ingenuine negative review, Amazon has a zero-tolerance policy for any manipulation or misleading customer review.
How To Get Amazon Customer Reviews For Business?
Acquiring new Amazon customer reviews on your listings will be hard sometimes. But you can use these below-listed methods to
1. Use The “Request A Review” Button On Amazon
For each of your orders in the seller account, use Amazon’s “Request A Review” button that enables you to manually request reviews within four to thirty days of purchase. This is a very powerful feature that will increase the chances of a business or brand receiving customer reviews. Sometimes, pressing the “Request A Review” tab for each and every order can be a tedious and time-consuming process.
2. Use Amazon Vine Feature
For all the sellers, in 2019, Amazon rolled out the Vine feature. Within Seller Central, you enroll your product through the Advertising menu to use the Vine feature. To Vine Voice members, you then give your product away. A seller submits 30 units of inventory in the Vine program of Amazon. To test the product out, write a review, and for free, Vine reviewers receive the product.
3. Utilize Email Responders
Many Amazon sellers use third-party responders in addition to Amazon’s internal automated responders to send messages through Amazon’s seller messaging system. The messages sent through its Seller Messaging system, Amazon restricted the quantity and types of messages. To request review feedback, you can only send permitted messages where contact is required. You can no longer send messages for shipment updates, thanks for ordering, etc.
4. Use Product Inserts
When you remind customers to leave Amazon product reviews then product inserts can be useful and you must be careful not to share any statements in the insert verbiage. To use inserts without any risk and effectively is to ask customers to register their product for an extended warranty to get their email. To remind them to leave a review you can enter them in an email auto-responder series. To sellers, Amazon sends an email to remind them not to use inserts to ask for positive reviews.
5. Great Packaging Of Products
One of the best ways to get more customer reviews for your business growth where you offer great product packaging that will lead customers to overlook the product flaws while bad product packaging makes them find flaws. The first impression you can leave on a customer is through your product packaging and often customers leave Amazon reviews based on it. You need to spend a little more time and effort on your product packaging if you want to have a 4.5 or 5 star product review.
Advantages Of Amazon Reviews For Your Business
Some of the amazing benefits of Amazon Customer reviews for your business growth are mentioned below.
1. Amazon Reviews Build Credibility
This is a long-term benefit that you will get from both positive and negative Amazon customer reviews. Alongside a product rating, any Amazon reviews serve as social proof that your product is worth buying or not. To create credibility in prospective buyer’s minds, you have to satisfy more buyers with your product quality.
2. Amazon Reviews Help You In Improving
Sometimes negative reviews will work out in your product’s favor. The reviews that are genuine and written carefully will help you to improve your brand’s product. For instance, a negative Amazon review may lack proper guidance on the description page. By reflecting on those constructive negative reviews, improving your products and your Amzaon business will go a long way.
3. Amazon Customer Reviews Improve Your Rankings
Amazon customer reviews will help improve your rankings and it can be the obvious benefit of bagging positive reviews on your products. Amazon checks the authenticity of each review which makes it hard to get. With good quality products, manage to prove yourself as a great seller. The algorithm of Amazon will help you rank higher as compared to your competitors.
Conclusion
It can be concluded from the aforementioned points that Amazon customer reviews both positive and negative are extremely important for the growth of your business. These are some of the most effective ways to get more Amazon customer reviews and you can display them with the help of reviews widget. Your online presence, credibility, and conversion rate get increased with the help of Amazon reviews. Don’t hesitate to reach out.
