Research says that steam is the most used heat-carrying medium in the world. This study is not surprising, considering that many industries rely on steam boilers for their work production. Until today, boilers play a massive, essential role in the products and services we consume, buy, and use daily.
One of the best things about steam boilers is their longevity. Aside from their powerful features, a business can use a steam boiler for decades. It’s one of the reasons many invest in them. Even though boilers are costly, you can utilise them for a very long time.
However, it’s also one of the reasons many refuse to replace or sell their old steam boiler models. Even though they’re highly efficient, as they age, their efficiency decreases. Also, using an old steam boiler with various issues is more costly. Because of this, advertising new boilers becomes challenging to existing boiler owners because they don’t want to spend money.
If you’re selling steam boilers or working in a boiler company, this post is for you. Here are ways to advertise steam boilers today.
1 – Show real-life examples of the difference between the costs of using an old boiler model and a new one.
I mentioned in my introduction that using old boiler models is costly. Honestly, many people are aware of that. But since many are still in denial about the costs of using an old steam boiler, it would be helpful to show them a real-life example of the difference between an old and a new model.
Giving them real-life figures would be a great eye-opener for people clinging to their old models. Buying a new one may be costly, but you’ll reap its benefits in the long run instead of having unnecessary expenses for maintaining an old boiler model.
2 – Get testimonies from businesses from every industry that utilises one.
Even though many businesses are using boilers, some still refuse to invest in one because they think it’s not worth the money. But as they say, word of mouth is an influential marketing strategy. So as you advertise your steam boilers, I recommend getting testimonies from businesses from every industry that utilises one.
Doing so will help people understand how efficient boilers’ features are. It would also help educate people on how different industries utilises their boilers and how it benefits their daily operations.
3 – Address the myths and share their facts
Another challenge for steam boiler manufacturers and businesses is fighting the myths many people believe are true about steam boilers. Since the internet has become a place where anyone can freely share their opinion, disinformation happens.
That’s why as a steam boiler manufacturer and business, it’s your duty to address them to help people understand what boilers are capable of. It won’t only be beneficial to your business but to the whole boiler industry. Doing this will prevent any disinformation from happening and spreading. You can do this through short informative videos, posts, and banners.
4 – Spend money on collaterals and visuals
I mentioned in my previous point that you can use banners to address the myths about boilers and their facts. Aside from that, you must also spend money on collaterals and visuals to market your boiler company. You’re wrong if you believe only fashion businesses should use billboards and posters for advertising.
You also need to publicise your steam boilers in every possible way. It’s better to set billboards in areas where production businesses and factories are near. After all, their businesses are likely relying on boilers for their operations.
5 – Try Google ads and social media ads
Aside from physical advertisements, you should also try Google and social media ads. Taking advantage of digital ads is wise since technology plays a massive role in people’s daily lives. The great thing about Google ads is you’ll only pay Google when a searcher clicks on your ad. If no one clicks on your ad and it has no impressions, you won’t spend a dime on it.
The rules for social media ads may differ, but the concept is similar to Google ads. If you aim to increase your brand’s awareness and improve website visits, Google Ads is a great platform.
6 – Consider SEO services so your boilers will rank on the first page of Google results
Lastly, consider trying SEO services. Search engine optimisation services aim to increase and improve your digital ranking and presence. It is somehow like Google and social media ads. One way to do that is to increase your landing result page in Google.
Opting for SEO will help your website rank better in Google when they search for keywords that represent your business. The difference between PPC and SEO is that the latter is an organic way to increase your website’s ranking. Like other advertising strategies, SEO services help increase brand awareness and improve digital standing.
Advertising boilers take a lot of work, similar to any other business.
Indeed, advertising boilers take a lot of work. Like fashion, food, and health businesses, steam boiler businesses require the right advertising strategies to reach their goals. Trying these six ways is a great start and will undoubtedly help you increase your boiler company’s success rate.
Written by Bianca Banda
