Recently, Google has announced its decision to roll back its analytical tool version titled Universal Analytics (UA). This decision comes after the search engine giant released a highly improved analytical platform known as Google Analytics (GA4). In this page, we will learn what has got better in Google Analytics so that you can be prepared to maintain the continuity by switching to the new tool.
A number of businesses and marketers are highly excited about the new features in GA4 that they find very useful. There are tons of new features that Google has incorporated into this program, says TechindiaSoftware. Though there are a few issues that can be resolved easily in due course, the all-new features have helped make this platform a revolutionary step forward in Google Analytics.
What has changed in GA4
If you had a chance to explore GA4, you would have noticed that things look quite different on both these platforms. The reports that you usually had from the analytical tools are no more seen in the new version. GA4 is highly customizable and it lets you choose what you want to see on the main dashboard.
On the left side where you found menus like Audience and Acquisition, there are a few more options now including Explore, Home, Configure, Advertising and Reports. If you log in with editor access, you can see a few more options as well.
Core differences between Google Analytics 4 and Universal Analytics
Instead of page views or sessions, GA4 tracks events. In fact, you can also define which events are important for your business.
GA4 fully supports cross-devise and cross-platform reporting. It lets you track how the users interact with your website and engage with the various features of the site. This will make it possible to get a clear picture of how to create a better marketing impact.
Leveraging on automation, GA4 makes use of AI to do predictive analysis, rather than merely reporting events that have occurred already. Businesses will find this very useful to find new audiences and to make forecasts.
These three differences sum up only a few aspects that have improved over the previous version. You must note that GA4 is not just a rebrand of the earlier platform. It is in fact a completely new tool that has been constructed from the foundation. Here are a few more specific changes that make GA4 a
The event-based model of GA4 tracks more useful information
GA4 tracks events and not just sessions or page views. This will mean that you can tell Google what to track. It is possible to track even complex buyer paths now.
By being able to track additional attributes outside of page views, GA4 can give you a clear picture of the entire journey the customer has made. For instance, in Universal Analytics, you may have information on the pages visited. However, in GA4, you will find more context like the product dimension or attributes related to a specific purchase.
In GA4, there are a limited number of events that are tracked automatically so that you can create your own events for tracking additional interactions with your app or website.
Get detailed insights quickly on GA4
In Universal Analytics, you would have seen a few queries that are complicated. However, its main focus was to show you how to find pre-generated reports. The search bar you will see on top of Google Analytics 4 is meant for an altogether different analytical experience. You will find the new search bar of GA4 a powerhouse. When you get used to the new platform, this will be your best companion.
When you input a query for instance like, “how many more visit this week than last”, you will find the answer appearing instantly on the search bar. So, you get this information right in the search results and you do not have to click any further to check the data.
The search results will also include Google Support documentation. Therefore, if you have any difficulties in completing a task, you can search for guidance. Though you may find this a small change, users have found this an incredibly useful development.
GA4 is highly customizable
The event based data of GA4 means it is possible to track the metrics that has crucial importance to your business. For creating new events, you just have to copy a current event or edit a current event or create an altogether new event. If you want to keep it simple, you just have to create some basic events to gather the data as per your need.
By creating your own complicated events, you can track some specific actions on your website. If you want to know what to track when a user clicks your ad, you can do it. It is also possible to know if a user clicks on an ad or reads a specific blog or add a specific color shoe to their cart. All these things can be done by modifying current events or setting up new events.
According to TechindiaSoftware, the ability to generate custom reports and adjust which cards must appear on the report snapshots is a highly loved feature in GA4. This lets you place the data that is the most valuable for your business. You must keep in mind that there is a limit of 50 custom insights.
For more information about Reseller Seo India and Hire Dedicated Seo Please visit: Techindiasoftware.
