User Experience Design with Motion: 6 Efficient Web Animation Styles

In the design and development communities, the use of animation in user interfaces has sparked heated debates in recent years. While this may be a matter of debate among web product users, the general consensus among modern consumers is that motion should be an inherent component of UX design. This has led to an explosion of innovative experiments in this area. Here we’ll go over six different kinds of web animation and how they work, along with some imaginative examples of motion design from the tubik team, to demonstrate how motion can improve usability and interactions on the web.

This section will provide examples of web designs that incorporate:

animations for heroes, loading screens, accents, interactive elements, hover effects, and special effects motion

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Superhero Graphics

In web design, a hero image is an image that stands out and grabs the user’s attention. It is typically placed in the above-the-fold zone, just below the website header. As technology and design methods advance, an increasing number of designers are animating hero images to captivate visitors at the first point of contact with their websites.

When we speak about the advantages of hero animation and the hero image approach more generally, we would highlight the following:

Impression and focus. From the very first seconds, the hero image activates the power of visual perception, and animation amplifies its strength and appeal. Since first-time visitors and those interested in new offers don’t have much time to peruse, the hero image provides an opportunity to make a quick impression.

Information. The majority of people process visual information considerably more quickly than text. In other words, the hero image serves as both an attention-getter and a piece of informational content, conveying the content’s essential points visually. Moving images can amplify a message by introducing new characteristics.

Getting around. With the right arrangement of the hero image, you can bolster navigation and draw more focus to the CTA button.

Appealing to emotions. An important aspect of user experience is the emotional backdrop, which makes the website-visitor interaction feel more natural. An effective method of conveying the desired emotions through visual elements such as shapes, colors, and animation is to use hero images, particularly when they are animated. This allows for the establishment of the desired atmosphere right from the beginning of the interaction.

Gratitude for beauty. Website offers and functionality are paramount, but users also expect to have their eyes pleased. In the face of intense online competition and the ever-increasing importance of a satisfying user experience, aesthetics matter greatly. One way to activate aesthetics simultaneously is with a hero animation.

Animated loading screen

Animation in user interfaces allows for two-way communication, which is a major plus. Various forms of loading animation allow for animated interface details to provide instantaneous information about processes and stages of progress. One of the most common forms of user interface animation in web and mobile products is loading animation. It shows the user that something is happening and, in some cases, even the stage it is in. Users are reassured and feel calm and confident while using the website, which is the biggest advantage of this animated interaction. The goal of most designers is to make something visually appealing and engaging that complements the overall design concept and brand style while also providing a satisfying experience for the user.

Accent Umbrella

Specific layout details, such as keywords or phrases, information blocks, directional cues, brand signs, or interactive elements like buttons, menus, cards, etc., can be highlighted with this type of animation. Scannability is improved, navigation is made more straightforward and intuitive, and the interaction process becomes livelier and more dynamic with this kind of motion.

Dynamic Visualization

Motion of this kind makes it interesting and emotive, frequently adding levity and playfulness, and it augments website communication with visitors by making it more interactive. In addition to improving the web product’s informativeness, interactive animation can give users immediate feedback on their actions, aid in searching for or selecting options by visualizing them, and more.

Unique Motion Graphics

Incorporating motion into a web page also serves aesthetic and emotional purposes rather than logical ones. Standing out, impressing, swiftly capturing visitors’ eyes, and engaging them to learn more is an essential task for website creators in the super tight competition for visitors’ attention around the Web, where the number of websites is growing by the hour. Building user-friendly websites that connect with visitors through more than just facts and features requires a careful balancing act between practicality and ease of use and aesthetics and emotion. And movement is one of the powerful means by which that objective is advanced. It can highlight the attractiveness of color gradients and patterns, give the layout some life, make motions sharp or smooth, harsh or delicate, and bolster the authority of UI elements with animation and unique transitions.

Animation on Hover

As one of the most fundamental forms of web animation, this style addresses the issue of usability head-on. A web layout element can be animated to indicate that it is clickable when a user hovers over it (i.e., moves the cursor on it without clicking it). In short, this style of web animation is one way to facilitate user-friendly navigation and convey the interactive nature of individual elements to visitors in a flash. Plus, when used artistically, hover animations can also contribute to the overall visual appeal of the website’s design.

So, it’s clear from the many examples given above that there are many situations in which well-executed animation aids in improving the web user experience and making web pages more accessible, desirable, and usable. However, in order to make sure that animation enhances UX design rather than overwhelming the layout or distracting website visitors, designers and developers should consider the potential benefits and drawbacks of animation in each specific case. For the benefit of your customers, make sure that the details are well-implemented.