Introduction
Catering has always played a crucial role in corporate events, setting the taste and tone of the occasion. While it is easy to think of catering as just providing food and drink, it is so much more than that. Ultimately, the choice of food, beverages, and the way they are presented can have an underlying influence on how guests perceive the event and, by extension, the company.
In this fast-paced, progressive world, the foodservice industry has also evolved tremendously. Traditional norms and expectations associated with event catering have seen a drastic shift with the advent of modern trends. These trends go beyond just exotic menus and wine pairings, encapsulating aspects like health-consciousness, sustainability, technological advancement, and cultural inclusion.
In this blog, we delve into the importance of corporate event catering, explore the emerging trends, and drop some inspirational ideas for your next corporate event catering. Also, choosing a caterer can be as big a decision as the menu itself, and we will provide some insights and tips on the same.
The Importance of Catering in Corporate Events
When we think of corporate event catering, the first few thoughts that pop into our minds involve networking, presentations, and business proposals. Hardly does the concept of food make it to the top of this list. However, anyone who has organised or attended a corporate event knows how significantly the food and beverages affect the overall experience.
On the one hand, high-quality, innovative, and tasty food can uplift the attendees’ mood, keep energy levels high and make a positive impression. Subsequently, this could enhance the environment for meaningful interactions. On the other hand, poor catering choices can turn an otherwise well-planned event into a lacklustre experience and reflect poorly on the company’s image.
What’s more, a well-curated menu can silently convey an organisation’s character to the attendees, showcasing its values, creativity, and attention to detail. Imagine a company promoting a vegan product and serving a locally sourced vegan menu at their launch event. Doesn’t the latter activity amplify the former’s validity?
Corporate event catering is an experience delicately spun around flavour, presentation, and ideology, serving as a form of subtle yet powerful communication. Here, the company communicates not just with words and visuals, but flavours and aromas as well.
Emerging Trends in Modern Corporate Event Catering
The modern event industry is dynamic, constantly influenced by external factors like health awakenings, environmental considerations, technological advancements, and multiculturalism. Consequently, the corporate event catering landscape isn’t confined to high-teas and buffet dinners; it now reflects the global society’s unfolding evolution.
Health-conscious Catering
With people becoming more health-conscious and mindful about what they eat, caterers are rising to adapt. One of the more notable trends is the rise in demand for organic, vegan, and gluten-free options. Besides making a statement about the company’s sensitivity towards diverse diet preference, such options also cater to a larger proportion of attendees, allowing for inclusion and satisfaction.
Sustainable Catering
Catering isn’t just about the food but also how it’s sourced and served. Environmentally conscious firms prefer locally sourced foods, introducing a marginal yet critical change towards sustainability. Additionally, these firms are leading the way in curbing waste by reducing usage of single-use plastics and striving for minimal-waste catering.
Cultural and Dietary Diversity Catering
Today, the workforce is diverse and multicultural. At events where international guests are involved, catering options must accommodate varied palettes and dietary restrictions. From Kosher and Halal foods to ethnic cuisines, this trend is all about respecting and celebrating diversity and individual choices.
Technologically Enhanced Catering
With digital interfaces and AI seeping into every industry, catering is no exception. Hosts now use technology in menu presentations with digital screens and QR menus, in ordering through apps-based services, and in making service prompt and efficient through automated deliveries are gaining momentum.
Experience-driven Catering
Food at corporate events is no longer just sustenance; it’s a full-blown sensorial experience. Immersive food experiences, interactive stations, storytelling through food, and alignment with a theme make the meal a form of entertainment.
Inspiring Ideas for Modern Corporate Event Catering
Whether it’s setting up a multi-continental cuisine booth, a make-your-own drink bar, or creating a menu that aligns with corporate values, the possibilities are endless. An example of thematic alignment is the Google Micro Kitchen, where healthy and locally-sourced snacks are freely available, encouraging originality while aligning with their company philosophy.
Why not consider setting up a ‘farm-to-table’ station, where fruits and vegetables are sourced from local farms and concocted into fresh dishes right there. Better yet, have live counters where chefs cook requested dishes on the spot, engaging attendees through the culinary process. Also, for technologically inclined firms, integrating AR/VR into their menu presentations could provide a dynamic and cutting-edge experience.
How to Choose a Catering Service for Your Corporate Event
Choosing the right caterer for your corporate event can make all the difference. Look for a caterer who goes beyond just food preparation; a caterer who can curate a holistic experience. Important factors in the selection process include the caterer’s ability to provide a diverse menu, their stands on sustainability, reputation in the market, and their willingness to customise their packages based on event requirements.
While looking for catering services, remember to consider guest dietary restrictions. Additionally, check if they can adjust to venue and timing specifics and provide suitable options. One should also check the caterer’s flexibility regarding menu changes and accommodation of last-minute attendee additions.
Conclusion
In the ever-evolving corporate world, staying updated with modern catering trends for corporate event catering is not only beneficial but imperative. Reflecting current trends in your event makes a statement about your company, signalling that you are culturally aware, environmentally conscious, health-oriented, and technologically advanced.
Remember that food can be a universal language. Serving the right food tells the story of your brand’s ethos and character, engaging the attendees on a multi-sensorial level. Go ahead, explore different catering options that align with your brand and push the boundaries with creative catering trends!
